Are you looking for a renowned drinking water dealership? Do you own a retail store and seeking an opportunity in packaged water distributorship? Starting a Bisleri Water Distributorship may prove to an enticing opportunity for an aspiring entrepreneur.
In this exciting series of blog, we’ll be covering an in-depth article on Bisleri Distributorship in India, along with its cost, fee, profit margin – and answer some of the most asked questions on this chain.
We will also provide enough insight on the following subjects;
- Growth Prospects of Packaged drinking water in India
- Earning potential with Bisleri Franchise
- Company: Bisleri International
- Founded: 1969, India
- Industry: Packaged Bottled Water
- No. of distributor: Over 4500
- Model: Distributorship
- Area served: Countrywide
- Franchise Fee: NA
- Area Required: Min. 2000 sq ft
- Total Initial Investment: ₹10 Lakhs to 15 Lakhs
Table of Contents
Overview of Bisleri Distributorship
Founded in early 1970 under the leadership of renowned entrepreneur, Ramesh Chauhan, Bisleri is one of the popular and leading packaged drinking water brand in India. Interestingly, Over the years, Bisleri has gained enormous customer base and often considered as synonym for bottled water.
Originally spun out of Parle Group, Bisleri is famous for providing safe, pure, and hygienic drinking water. Currently, the chain boasts its strong presence with 122 operational plants (13 owned) and a strong distribution network of 4500 Distributors & 5000 Distribution trucks across India & neighboring countries.
It assisted the chain in maintaining its status as India’s most reputable mineral water brand and making it a household name for decades.
Started as a simple packaged bottled business, Bisleri has expanded its product portfolio in number of segments such as, Himalayas, Bisleri Fonzo, a carbonated mango drink, and Bisleri Soda, a refreshing carbonated beverage.
Having renowned for its strong brand presence, effective marketing campaigns, extensive distribution network, and diverse product offerings has enabled the chain to established itself as a flagship packaged drinking water business in India.
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Growth Prospects of Packaged drinking water in India
Research:1
According to the United Nations Report published by Mint, which was released ahead of World Water Day on 22nd March, Indian bottled mineral water industry was ranked on 12th position as a largest consumer by Value and 14th biggest by volume in 2021.
It is also important to note that, in the three years between 2018 and 2021, the nation experienced the second-fastest growth rate, behind South Korea.
Research:2
According to the GreyViews Research released in January 2023, which was published by Entrepreneur, A renowned business magazine, India’s Bottled water market is expected to reach $36.21 billion by 2030 that was valued at $22.72 billion in 2022, exhibiting a exhilarating CAGR growth of 6% from 2023 to 2030.
Also, 1/4 of the bottled market industry is ruled by Parle Bisleri, followed by Kinley 18%, Aquafina 11%, and others 45%.
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Who Owns Bisleri?
Bisleri International is owned and managed by the Ramesh Chauhan, who has now transferred rights to his daughter Jayanti Chauhan. Earlier Bisleri had planned to sell its company to Tata Group for ₹7000 Crore.
Despite attempts at negotiations, the two companies were unable to come to a successful agreement, leading to the ultimate termination of the deal.
How Much Does A Bisleri Distributorship Cost?
The initial investment to start a Bisleri water distributorship in India may vary depending on the several factors such as locations, infrastructure requirements, storage facilities, inventory, promotional activities, working capital, and delivery vehicles.
Nevertheless, to be an approved Bisleri distributor in your area, One may need to invest at least ₹10 Lakhs to 15 lakhs, which may includes a deposit fee of ~1 lakh.
In addition to that, Interested candidates/partners may also require to meet the minimum financial requirement of at least a Net Worth of ₹ 50 Lakhs and at least ₹30 Lakhs in liquid assets.
What are the cost involved in setting up a Bisleri Water Distributorship?
The cost breakup for an initial investment may look like;
- Go down/Inventory Space Cost:
- A distributor should have a minimum space of 2000 sq ft that may help them to cater to the dealers/sub-dealers demand in the local neighbourhood.
- Vehicle cost:
- One can start with a rented vehicle but later on with the margin grows they can opt for their own delivery vans or vehicles. The cost for vehicle may range between 3,00,000 to 6,00,000.
- Employee expenses:
- One should be capable of hiring and maintaining 4 to 5 employees with the single manager. The cost may vary between ₹50,000 to ₹70,000.
While the above listed are major expenses but one may need to fund the expenses like Electricity, fuel, and miscellaneous expenses.
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To answer this, one has to understand the manufacturing cost for a single bottle that sells at a retail price of ₹20 to the consumers.
According to the industry standards, A Single Bisleri bottle of ₹20 requires a manufacturing cost of ₹6-7 that is again sold to local dealers at a price point of ₹8.5 – 9, and finally goes in the hands of consumers at a retail price of ₹20.
Therefore, Considering the Bisleri’s market share and rising bottled water demand may result in a significant number of sales for its distributors, and given its low startup cost, wide customer reach, and enormous dealership network, one may earn a healthy profit margin of 10-15% or over 1 Lacs per month.
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Why Consider Owning a Bisleri Distributorship?
Venturing into a highly competitive industry may require serious entrepreneurship skills and some of the major reasons for owning a bisleri dealership are listed below;
- Renowned Group:
- As an official distributor, you can leverage Bisleri’s brand image and quickly expand reach in local neighbourhood.
- Flexible model:
- Bisleri International offers a highly flexible distributorship model with an initial investment of ₹10 Lakhs to ₹15 lakhs, which can return a profit margin of 10-15%
- Rising Demand:
- Bisleri has already expanded to numerous location that garners a huge fan following. Therefore, as a Bisleri Water Distributor, you may needn’t to visit every retail to market the products, rather retailers directly contacts the distributors.
- Varieties in offering:
- The franchise offers a wide range of other beverages under the same brand name, enabling them to boost revenue under a single brand image.
Eligibility Criteria for Bisleri Distributorship
- First and most important – One should have the required funding to partner with Bisleri International, and one should be ready to invest between ₹ 10 Lakhs to ₹ 15 Lakhs.
- One should be have a space of minimum 2000 sq feet(owned/leased space) for inventory procurement with a plenty of parking space at a highly accessible location in the city.
- The prospects are also expected to drill down to study the local market condition and should have strong bonding with local retailers.
- One should have passion to work in the Bottled Water Industry and cater to the supply demand of local dealers/sub-dealers.
Space Requirements for Bisleri Distributorship
To become an approved Bisleri Distributor, one has to meet the humongous or growing demand for its water and beverages. Therefore, to cater to its demand, one may need to have a go down space of at least 2000 sq feet with a necessary space for vehicle loading and unloading.
How Does Bisleri helps its Distributors?
There are numerous ways by which Bisleri supports its distributors that also ensures the proper functioning of a single distributor in their area;
- The sales team provides an extra support to boost their sales by performing better marketing strategy.
- To develop sales capabilities, Team provides a best-in-class training and development program.
- Helps in setting up IT infrastructure to evolve with growing needs.
- Marketing and necessary incentive support to boost sales.
- Robust dispatch systems to ensure delivery within a given time period.
How to Get Bisleri Distributorship?
Becoming a Bisleri Distributor requires a relatively low capital that may offers an impressive gross profit margin. Additionally, the Bisleri International may provide several benefits, and interested candidates can take up franchise outlets in their city through their expertise and endless support systems.
One can avail this franchise using below mentioned steps;
- Visit its official website and navigate to the distributor section;
- Fill in the details like Name, Email Id, Phone number, City, Pin Code, and State.
| Bisleri Water Distributorship form | Apply for Distributorship |
| Bisleri Distributorship contact number | 1800 121 1007 |
Final Takeaway – Conclusion
Bisleri International is one of the most recognized and leading packaged bottled water chain in India that specialized serving pure and clean water with a range of multiple beverages.
Currently, the chain boast over 122 operational plants (13 owned) and a strong distribution network of 4500 Distributors & 5000 Distribution trucks across India.
With an Initial investment of ₹10 Lakhs to ₹15 Lakhs, the Bisleri chain may offer an outstanding profit margin to its stakeholders and one may anticipate an exceptional net profit margin of 10-15%. Nevertheless, Interested applicants are advised to speak to 4-5 Bisleri Distributors before applying for it.
The Bottom line – Undoubtedly, Owning a Bisleri Dealership/Distributorship may prove to be an enticing opportunity for aspiring entrepreneur. In case you are interested in the Packaged Water Bottled industry and want to take advantage of the opportunity with a moderate investment, Bisleri could be the best option available in the market.
So, what are you waiting for? Go and start your entrepreneurial journey with Bisleri!!
Good Luck!! Happy Franchising!!
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FAQ
How much does it cost to Start a Bisleri Water Distributorship?
Ans: The initial investment for Bisleri will range from ₹10 Lakhs to ₹15 Lakhs for a floor area of a minimum of 2000 sq feet. This initial investment for Bisleri involves costs like deposit Fees, Marketing and other expenses.
Is Bisleri Distributorship Profitable?
Ans: Absolutely, Yes. Considering the Bisleri’s expertise, rising bottled water demand, significant market presence, affordable pricing, loyal customer base with robust supply chain, one may anticipate a profit margin of 10-15% or earning of over ₹50,000 per month.
