Bursting MYTHS about DMart Franchise – Cost & Profit
Are you looking to sign an agreement with India’s largest retailer? Has the enormous growth prospects of DMart motivated you for its franchise? Did an irrelevant article on franchising DMart has confused you? Then, let me congratulate you for finding the best post on DMart Franchise in India.
Yes! you read it, right. We will cover an in-depth article on whether DMart offers franchises or not, if not, what are the other ways to make money with DMart? and step-by-step guidelines to get started with earning – and answer some common questions about the chain.
- Brand: DMart
- Founded: 2002
- HQ: Mumbai
- Industry: Retail
- Founder: Mr. Radhakishan Damani
- No. of outlets: Over 300+
- Expansion: Self-owned & operated
- Franchise: No
- Traded in Stock Market: Yes
Table of Contents
Overview of DMart Franchise
Founded in 2002 by one of India’s renowned stock market Investors – Mr. Radhakishan Damani, DMart is a chain of hypermarkets & supermarkets in India, offering a range of grocery & household items at affordable prices. Primarily, the chain is owned and operated by Avenue Supermarts Limited(ASL), which has its availability of more than 300 stores across several towns in India.
Well before starting DMart stores, Mr. Radhakishan had deep experience in the stock market that has also helped him to make a fortune. The chain is most popular and renowned as one-stop supermarket chain that stocks home utility products – including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances, and more available at highly competitive prices.
In 2017, its operating firm ASL went public, and its IPO was regarded as one of the most successful and profitable in India’s share market history. Its strong financial performance, unique business model, and bulk purchasing & stocking power have helped the chain to establish itself as one of the largest retail chains in India.
According to latest information & official website, Avenue Supermarts operates its complete chain of DMart stores through its own network of self-operated outlets and doesn’t offer franchise opportunities to independent investors or entrepreneurs.
Looks promising, isn’t?
Please continue reading further to have a complete overview of this chain, and get a clear understanding whether DMart chain is for you or not.
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DMart – The Journey
Their humble beginning started with its first small & neighborhood store in Powai, Mumbai that offered basic grocery items at affordable prices to being one of India’s leading and largest retail chains in the country with over 300 plus store network.
Key Facts on DMart
Avenue Supermarts Limited
|4||Founders Or Parent Company||Mr. Radhakishan Damani|
|6||Number of locations||Over 300 plus stores|
|7||Area served||PAN India|
|8||Model||Self Operated, |
Not a Franchise
|9||Item offering||A Range of household products|
|10||Revenue||₹ 30,353 Crores(FY22)|
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What are the USPs of the DMart Franchise?
Undoubtedly, operating a retail chain is quite competitive and none can beat an established players without having proper sales & marketing strategies, and most importantly capital for bulk purchase. In this article, we aren’t going to discuss about its benefits as DMart is not a franchise.
To ease your task, we have highlighted a major features of DMart outlet networks in below points;
- Unique Business Model:
- The chain has and operates at a unique and proven business model that focuses primarily on low-cost operations, high inventory turnover, and strong focus on customer service.
- Self Owned & operated business:
- DMart has chosen an unconventional expansion strategy and doesn’t believe in franchising its stores to individual entrepreneurs.
- Majority of its outlets are established on self-owned places. A very few of them are rented.
- One-Stop Stores:
- DMart has built a reputation as a leading retail chain that caters to a wide range of affordable household products such as groceries, home appliances, clothing, and much more under a single roof.
- Robust Supply Chain:
- The chain has its own proper supply chain system, which allows it to keep prices low and maintain high level of inventory turnover.
- It helps the DMart to minimize storage costs and reduces the risk of inventory becoming obsolete.
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One-word answer – No, DMart does believe in the franchising concept, rather they choose to acquire places with high store visibility. DMart never ever had franchising concept for expanding its chain across several cities.
As it doesn’t offer any franchise opportunities, so there are no questions arise about its D Mart franchise cost in India & profitability.
Is DMart Franchise profitable?
Absolutely, Yes. Considering DMart’s financial report, bulk purchasing power, affordable prices, over two decades of expertise, proven business model, a range of household products, debt-free operations, and higher inventory turnover attributes consistent & ever-growing growth.
DMart is a perfect example of successfully operating and expanding its outlet without compromising on its quality, values, and services.
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How Does DMart Earns Profit?
DMart business model is quite simple. Everything about this chain lies in its operational technique and store model. A majority of DMart’s outlets are self-owned and operated, and its bulk purchasing power enables the chain to obtain bulk discounts & higher inventory turnovers, and its rent-free space helps to reduce unnecessary expenditures.
How to Get DMart Franchise?
Since DMart does not run any franchise programs, no one can apply to be a franchisee. In contrast, DMart does invite certain applicants for Suppliers and Landlords to propose their products.
Register as a Supplier:
If you have a quality product and want to have a long-term partnership with an esteemed chain, then consider filling details as a supplier.
Register as a Landlord:
If you own a property that you like to propose for sale or rent with DMart, then consider filling details as a landlord. Do make sure that plot size should be at least 20,000 sq feet.
Started in 2002 in Powai as a small neighbourhood grocery store, DMart is one of the pioneer, established, and rapidly growing retail chains that offer a wide range of household products, kitchenware, electrical appliances, and many more. Currently, the chain has over 300+ Retail Networks across more than 70+ Indian cities.
Nonetheless, considering the chain’s expertise of over two decades, affordable pricing, access to cutting-edge technology, bulk buying power, a wide range of household products, and a self-owned & operated chain aids an extra advantage for the DMart chain to grow extensively and sustainably across several other cities.
Currently, the chain doesn’t have any plans for franchising as they want to have complete control over the quality, values and services. So, If you are looking for franchising opportunities with DMart, then you want to have a brake.
The Bottom line – In case you are interested in the Retail industry and want to take advantage of the opportunity with DMart, then sadly DMart franchising may not be for you.
Good Luck!! Happy Franchising!!
Want to explore more? Then check out below franchising opportunities.
Tea & Café Franchise, Ice Cream Franchise, Food & Beverages, Courier Franchise, and Apparel Franchise
Can I Get DMart Franchise?
Ans: No, DMart does not offer franchising programs. Nevertheless, you can submit an application to become a supplier or register as a landlord to sell your products at DMart or lease out your property to DMart, respectively.
What are DMart Pickup points & can I take a franchise for this?
Ans: As name states, DMart Pickup points are specific locations to collect your online order without paying any delivery charges. One can choose their convenient time & date to pick your their order.