Are you a dessert enthusiast eager to venture into the food industry with a reasonable investment? Were you recently wowed by the services of a Lassi Shop during your visit? Do you dream of bringing the same delightful experience to your city?
However, have you become confused after seeing the availability of numerous lassi businesses in the market?
Worry not! You have our backing. If you have answered “Yes” for any of the query or ever-dreamed of starting an affordable business, you should buckle yourself to learn more about one of India’s favorite dessert – Lassi.
There’s no denying that if you are an Indian or have recently visited any of the Indian cities, chances are that some of your colleagues or relatives might have enthusiastically recommended you to try a Lassi. Now that’s the popularity of Lassi.
Even if you don’t know, you can check out the link.
In this blog, we’ll be covering a comprehensive article on starting a Lassi Shop Franchise in your city with its capital required, cost, profit, expansion strategies, and step-by-step guidelines to get this franchise – and answer some common questions about the chain.
- Company: Lassi Shop
- Founded: 2014
- HQ: Bengaluru, India
- Industry: Food & Desserts
- No. of outlet: 350+
- Model: Franchising
- Area served: Southern India
- Franchise Fee: ~2-3 lakhs
- Profit Margin: ~ 15-20%
- Area Required: Min. 200 sq ft
- Total Initial Investment: Min. ₹10 lakh
Table of Contents
Overview of Lassi Shop Franchise
Lassi Shop, a renowned lassi brand, was conceptualized in 1986 and later opened its first outlet in 2014 in Bengaluru. Since starting its first franchise outlet in 2014, Lassi Shop has experienced tremendous growth, expanding into a robust network of 500+ outlets across various Indian cities and a few locations in Dubai.
But, how did this franchise grew into a such humongous network?
Well, the answer lies in its menu offering and affordable business model. Let’s explore further;
The chain hasn’t limited itself to the delectable range of Lassi but also offers a wide variety of desserts, including Faloodas, mocktails, juices, smoothies, and milkshakes – all at competitive prices.
According to the official information available on the leading tech platform, LinkedIn, the chain is currently managed by Hussain Jethajiwala, who primarily leads the franchising part of the group.
With the use of the finest and freshest ingredients to craft each lassi and dessert, avoiding coloring additives, and skillfully blending authentic flavors with a touch of innovation, Lassi Shop has certainly grown into one of the most sought-after lassi franchises, following closely behind Lassi Corner.
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The Journey of Lassi Shop
The delightful journey of Lassi Shop began in 1986 when the idea of creating a brand that could serve the best and most authentic lassi took root.
After years of meticulous planning and perfecting their lassi recipes, Lassi Shop finally opened its doors to the public in 2014 with its first outlet in the bustling city of Bengaluru.
The response from their initial customers were amazing that gave the brand to spread its presence in other cities as well, which have been certainly catering to wider audience at its ever-growing franchise network.
Key Facts on Lassi Shop
| Sr No. | Type | Private |
|---|---|---|
| 1 | Trade Name | Lassi Shop |
| 2 | Industry | Beverages |
| 3 | Founded | Started franchise in 2014 |
| 4 | Founders Or Parent Company | Hussain Jethajiwala |
| 5 | Corporate Headquarters | Karnataka, India |
| 6 | Number of locations | 500+ |
| 7 | Area served | India and US |
| 8 | Model | Franchise |
| 9 | Menu offering | Lassi, Falooda, Shakes, & more |
| 10 | Revenue | NA |
| 11 | Website | https://www.lassishop.in/ |
Why consider owning a Lassi Shop Franchise?
- Growing network of its franchisees:
- As a franchisee, you’ll become a part of Lassi Shop’s growing franchise network that has grown from a single outlet in 2014 to over 500 lassi stores in 2022, showcasing its significant presence across every corner of Indian cities.
- Extensive range of menu:
- The chain indeed boasts a wide range of menu options, beyond just its name “Lassi Shop.” The franchises take pride in offering a variety of Indian desserts that cater to customers of all ages.
- Some of items in menu includes Faloodas, mocktails, juices, smoothies, and milkshakes, which aren’t only affordable but also appeals health-conscious customers.
- The chain indeed boasts a wide range of menu options, beyond just its name “Lassi Shop.” The franchises take pride in offering a variety of Indian desserts that cater to customers of all ages.
- Extensive support system:
- Interested franchise prospects may also get benefit from Lassi Shop’s proven business model and successful track record of operating its outlet, and its extensive training program may provide enough insight on company’s operation and day-to-day task.
- Marketing and advertising Support:
- As a franchisee, you’ll be able to leverage Lassi Shop marketing campaigns social media promotion, and digital advertising to create awareness.
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How much does a Lassi Shop Franchise Cost?
The cost for starting a Lassi Shop outlet may depend on several factors, such as, outlet’s geographical location, available floor area, and investment required to furnish the space. Moreover, the initial investment for Lassi Shop chain includes the franchise fee, equipment costs, leasehold improvements, and working capital.
To become an approved Lassi Shop franchise owner, one may require to invest at least ₹10 lakh. One should also have an outlet space of at least 200 -1000 sq feet to build up a retail space for the franchise.
How much is the Lassi Shop Franchise Fee?
The franchise hasn’t disclosed the investment break up of the setup cost. However, considering its initial investment, it could range between ₹2 lakhs to ₹3 lakhs +GST.
Additional Cost for Lassi Shop
Typically, to run and maintain a Lassi Shop location, one must adhere to their standards and are liable to pay a few additional costs such as Royalty fee, advertisement fee, maintenance fee, and a few other investments.
The on-going royalty fee for Lassi shop should be 5%, which will be charged by the franchisor on a monthly basis.
Note: At FranchiseGoal India, we expect the royalty fee to be around 5% and anything above that isn’t acceptable.
| Type of Cost | Cost & Other details |
|---|---|
| Franchise Fee | Approx. ₹2 lakhs to ₹3 lakhs |
| Royalty Fee | ~5% |
| Required space | 200 – 1000 square feet |
| Store frontage | At least 12 ft |
| Break even period | 12 -20 months |
| Total initial investment | ₹ 10 lakhs |
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How much is Lassi Shop Franchise Profit Margin?
The net profitability of a single Lassi Shop outlet is highly dependent on several factors, including the outlet’s geographical location, customer’s footfall at the outlet, and overall market conditions.
Furthermore, considering its extensive footprints in India and Foreign market, comprehensive training & support program, healthy and diversified menu portfolio, and affordable investment, a franchisee can anticipate a gross profit margin of 40-45% and a net profit margin of 15-20%.
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What are the requirements to Own a Lassi Shop Franchise?
- First and most important – One should be financially well-qualified and have good credit to start a Lassi Shop store, and should be ready to invest minimum ₹10 Lakh, excluding the cost of land.
- Applicant should secure an adequate amount of space of at least 200-1000 sq feet to put a Lassi Shop store in your area.
- Interested applicants are advised to dedicate themselves to the Lassi Shop business and follow the company standards and maintain their legacy.
- Interested prospects must undergo and complete the necessary training program offered by Lassi Shop team.
- Interested franchisees should have a passion to work in the Food & Beverages industry and should possess the leadership and financial skills to operate a Lassi Shop.
- The franchisee should be capable of hiring at least 3-4 employees to run the store hassle-freely.
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Document required to Apply for a Lassi Shop
- Land lease agreement(Not necessary if owned)
- Shop Agreement
- Necessary licenses from government body
- Bank account details
- GST Certificates
- Google pinned location of the outlet (360 degree view)
What are the Alternatives to Lassi Shop Franchise?
There couldn’t be any other thought if you are specifically looking for a unified Lassi business. However, taking its initial investment into consideration, one can check out the following available options;
Amul Franchise
When there is a discussion about Lassi or dairy franchises, one cannot possibly overlook the name of Amul.
Absolutely, Amul is undeniably one of India’s most popular and prominent dairy brands, catering to a vast audience through its affordable kiosks and milk parlours.
While it may not offer the same variety in desserts like Falooda, Shakes, and more as Lassi Shop, its immense popularity brings in customers of all ages who crave its pre-made Ice cream, Smoothies, and other delightful options.
As an Amul Franchisee, you’ll gain access to its proven business model that can be acquired with an initial funding of ₹2 lakhs to ₹10 lakhs and start your entrepreneurial Journey.
For the profitability point of view, a good location with great customer footfall can easily make an earning of over ₹6 lakhs per annum.
Read More: How to Start an Amul Franchise – Cost, Fee & Profit – Amul
Chaaswala Franchise
Another Gujrat-based dairy startup that got started as a simple dairy store and later went on to create a niche demand for its varieties of Chaas or Buttermilk.
The chain currently operates over 100+ stores and has certainly plan to take their store count to 200+ by the end of 2023.
Some of their lip-smacking range of menu includes, varieties of chaas, Milk and its flavors, Curd, Lassi, Rabdi and more. However, potential franchisees looking to invest into Chaaswala has to make an initial capital funding of at least ₹15 lakhs to ₹20 lakhs.
Moreover, like Lassi Shop, Chaaswala also has its strong presence in the home state – Gujrat. But, will you be ready to invest on Chaaswala or Lassi Shop, that completely depends on you choice.
Read more: How to Get Chaaswala Franchise? – Cost, review, & Profit
How to Get Lassi Shop Franchise?
Owning a Lassi Shop is quite easy, all you require to have the initial investment of ₹10 lakhs and a retail space in a high footfall market.
To become an approved Lassi Shop partner, one can go ahead with the following steps;
- Visit the Lassi Shop’ official website and navigate to the franchise tab or click on the highlighted link;
- You are required to fill in the details like Full Name, Email ID, Phone Number, Pin code, and other requested info;
- Or, You can also fill in the details here(Only for Internal purpose);
Final Takeaway – Conclusion
Despite being known for offering a wide range of Indian desserts, including Lassi, Falooda, shakes, and more, Lassi Shop’s official website lacks comprehensive information about the chain.
Lassi Shop claims to offer franchises with an initial investment of ₹10 lakhs, and it has already established a presence in over 500 locations.
The Bottom line – While there is a growing demand for Lassi and its varieties, it is crucial to choose a franchise that provides a lucrative and reliable business model, and Lassi Shop should be no exception to this consideration.
Concerning factor: However, it is concerning that a chain with 500+ outlets in India and the international market has an official website with minimal information (except for the franchising part). This lack of transparency and communication raises questions about the brand’s credibility.
Before committing to a Lassi Shop franchise, it is strongly recommended to have conversations with at least 4-5 Lassi Shop outlet owners to gather insights and make an informed decision.
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FAQ
How much does it cost to start a Lassi Shop Franchise?
Ans: To become an approved Lassi Shop outlet owner, one may need to have an initial investment of ₹10 lakhs and a floor space of 200 to 1000 sq feet.
Is Lassi Shop Franchise Profitable?
Ans: Without a doubt, Lassi is one of the favorite indian desserts and partnering with a renowned brand may prove be an enticing opportunity for aspiring candidates. Moreover, considering lassi shop’s extensive presence, countrywide presence could prove to be a great investment.
Furthermore, we could find the necessary as there is no relevant details.
