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How to Start a Naturals ice cream franchise – Cost , Fee, & Profit

Do you love Ice Creams and looking for exciting opportunities in this Industry? How about starting your own outlets by taking an license from a renowned brand – Naturals ice cream franchise.

In this guide, we’ll dive deep in to Naturals Ice cream chain with capital requirements, fee, profit, and step-by-step guidelines to get this franchise – and answer some common questions about the chain.

We assure you that, after reading this complete article, you would be in a position to choose the BEST AVAILABLE ICE CREAM FRANCHISE, and certainly help you take an informed decision on the Naturals business.

Naturals Ice cream Franchise in India
  • Franchise deposit fee: Rs. 1lacs
  • Space requirements: Min. 200-500 sq. ft.
  • Equipment and Machinery: Rs. 2 lacs
  • Interior furnishing cost: Rs. 4-5 lacs
  • Royalty Fee: 6%
  • Profit Margin: 55%
  • Total Initial Investment: Rs. 12-20 lacs

Overview of Naturals Ice Cream Franchise

Ice creams are everywhere. Regardless of the season, the outlets are crowded with customers. You may have heard about several brands, including Giani, Amul, and many others, and how they conquered the market.

With its diverse offerings and delicious taste, ice cream has become one of India’s most popular and demanding cravings, making franchises a profitable investment. Today, we will be focusing on another most popular Ice Cream franchise in India – Naturals.

Naturals Ice cream franchise business

Started its operations in 1984 with its first store in Mumbai’s Juhu neighborhood by Raghunandan Srinivas Kamath, Naturals Ice cream is one of India’s most popular and rapidly growing Ice cream manufacturer and retailers. They are primarily known for serving varieties of flavored Ice cream and other softies to its consumers. Currently, the chain is owned by the Kamath’s Ourtimes Ice Creams Pvt. Ltd, which is situated in Mangalore.

Please continue reading if you are passionate about Ice cream franchises & this little snippet about the Naturals Ice cream chain excites you.

We will offer comprehensive and well-researched information regarding the Naturals Ice Cream, along with its price, fees, profit margin, and—most importantly—the reason “Why” you need it.

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Naturals Ice Cream – The Journey

The journey started in late 1984, with a mission to serve affordable and Indianized flavored Ice cream to building more than 150 ice cream outlets across several Indian cities is really inspiring. The chain has established itself as a renowned brand, giving it a nationwide presence and a robust loyal customer base.

Currently, the chains has less than ten outlets which are governed and managed by the company’s direct management, while remaining outlets are franchised.

Important Mentions: KMPG named Naturals Ice Cream chain as India’s Top 10 brand for customer experience

Key facts of Naturals Ice Cream franchise

Sr No.TypePrivate
1Trade NameNaturals (Tagline : Taste the Original)
2IndustryIce Cream
4FoundersRaghunandan Srinivas Kamath
5HeadquartersPlot No.55, Kandivali Industrial Estate,
Charkop, Near Brimco Circle,
Kandivali (W), Mumbai – 400 067
Tel: 022 62691984
6Number of locationsOver 150 franchised locations
7Area servedMumbai, Ahmadabad, Indore, Jaipur, Pune, Hyderabad,
Bangalore, Nagpur, Aurangabad, Manipal, Mysore,
Nasik, Mangalore, Udupi, Belgaum, and Goa
8Owned ByKamath’s Ourtimes Ice Creams Pvt. Ltd
9Flavor offeringOver 125 flavors; out of which 20 are regularly served
10Retails TurnoverEstimated around Rs. 300 Crores

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Why to Start a Naturals Ice Cream Franchise

If you are thinking of opening an Ice cream franchised outlet, you might have multiple thoughts running through your head. But don’t worry! We are here to clear your doubt and help you to make an informed decision.

Now the question arises, why should someone prefer to open a Naturals Ice cream outlet over any other chains such as Giani, Amul, Keventers, Baskin Robbins, Xero degrees, or any other food franchise? Well, then, let us simplify it for you. There could be multiple reasons to start a Naturals outlet, but we have highlighted a few prominent features supporting the ownership of this franchise.

  • Naturals franchise requires a low investment cost and in return offers an impressive profit margin to its franchisee unit holders.
  • With Naturals, unit holders will be able to capture new consumers for their outlets by offering a wide range of Ice cream varieties that Indians have been craving for a long time.
  • The entire range of products are quite affordable, making it a people’s brands.
  • The franchise does little investment on advertising and full focus on its product, that shows the Naturals brand value and presence for its customers.
  • Naturals offers an efficient in-house supply chain, enabling the franchise owner to have full control over the product quality and pricing.
  • Naturals franchise Team also provides an end-to-end support to setup and operate an outlet.
  • The outlet startup cost is little and one can anticipate making profit within few months.
  • Naturals have been recognized by multiple media houses and several industry. Below are few favorable mentions;
    1. Corporation Bank’s National SME’s Excellence Award – 2006
    2. Limca Book of Records for the largest ice cream slab – 2009
    3. Best in Customer Service – Regional Retailer Of the Year in 2013
    4. Gold medal for most innovative ice cream flavor (cucumber) in the Great Indian Ice Cream Contest – 2014
    5. India’s Top 10 brand for customer experience – By KPMG Survey
    6. And many others.

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How much does a Naturals Ice Cream Franchise Cost?

Naturals Ice cream franchise cost

To start a Naturals Ice Cream franchise, one would at least require an initial investment of Rs. 12 lacs to 20 lacs and a minimum space of 200-500 sq. ft with a minimum store frontage of 8-10 ft. Furthermore, Before choosing a location for a Naturals Ice cream outlet, one must do the extensive market research and understand the market potential and its growth prospects.

The stores can be opened anywhere, but ideally, they should be located in a shopping mall, near educational institutions (universities or colleges), or on a busy street in any city.

Have you applied for Naturals Ice Cream franchise, and still didn’t get any reply from them. You might considering reading this blog post – Why Naturals Ice Cream Franchise not replying for your application – 5 Reasons unveiled

Naturals Ice-cream Franchise Fee

The chain does charge a franchisee deposit fee of Rs. 1 lacs, which is also considered as Franchise fee open a Naturals outlet. The initial investment cost may vary depending on the chosen model, city, and initial stocking capacity. Nevertheless, there are other cost involves such as Interior or furnishing cost, and equipment cost to setup an Naturals outlets.

Other Cost breakup – Naturals Ice Cream

Typically, to run and maintain a Naturals Ice Cream outlet, one must adhere to their standards and be liable to pay a few additional costs such as Royalty fees, advertisement fees, maintenance fees, and a few other investments.

The on-going royalty fee for Naturals Ice Cream Franchise in India is 6% of the monthly gross sales.

Franchise Fee Or Brand DepositRs. 1 lacs
Royalty Fee6%
Floor areaMin. 200 – 500 sq feet
Interior furnishing costRs. 4 -5 lacs
Machinery and equipment costRs. 2 lacs
Furniture and other costRs. 1 lacs
Initial Working CapitalRs. 50,000
Initial Investment CostBetween Rs. 12 and 20 lacs

Ideally, A Naturals Ice cream franchise cost in India will be between Rs. 12 lacs to 20lacs.

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Naturals Ice Cream Franchise Profit Margin

The majority of Naturals outlets are franchisee-owned and operated, and only a limited number of outlets are Naturals team-governed. It enables the chain to expand enormously and sustainably while maintaining the necessary quality and services. Since Naturals Ice cream stores require fewer employees to operate, owners can expect a gross profit margin of 55% and a net profit margin of 25-30%.

What do we require to Own a Natural Ice Cream Outlet?

The requirements to own a natural ice cream franchise is quite straightforward. Please read further to know more about the naturals Ice cream outlet criteria;

  • Interested applicant must be financially abled to make an investment of Rs. 12-20lacs and one should have a space of minimum of 200-500 square feet to open an outlet.
  • Minimum staff requirement to run an outlet is 2 and they should be passionate to work in this industry.
  • There should not be any natural ice cream franchises store within 5 to 7 kilometers.

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Documents required to own a Naturals Ice Cream outlet

  • Aadhar/ Pan Card Photocopy
  • Outlet Pinned location
  • GST/ Trade License for firm
  • Post Dated Cheque
  • Other government license, if necessary
  • Outlet agreement license
  • Applicant’s Photograph

How to Open a Naturals Ice cream franchise?

Getting a Naturals Ice cream outlet business requires a low investment and in return offers an impressive profit with high EBITDA. Nevertheless, Naturals franchise offer several benefits, and interested candidates can take up franchise outlet locally.

To get a Naturals Ice Cream franchise, please visit their official website and fill in the required details in franchise form.

Fill in the personal, business & work experience, and location details such as Name, Email, Phone number, street, city, state, country, and other requested details.

Once you submit the necessary details, the Naturals franchise team will review your application and contact you based on their location feasibility.

Naturals Ice cream franchise contact number

  • Naturals Franchise Number : 022 62691984
  • Email ID:
  • HQ Address: Plot No.55, Kandivali Industrial Estate,
    Charkop, Near Brimco Circle,
    Kandivali (W), Mumbai – 400 067


Naturals Ice cream is one of India’s popular and rapidly growing Ice cream chains, that primarily serves varieties of affordable delicious flavored ice creams. It has a robust franchise network of more than 150 retail units and more units planned for future expansion.

Interested applicants can open a Naturals Ice cream outlets with a franchise fee deposit of Rs. 1 lacs, and total initial investment of Rs. 12lacs -20 lacs. Furthermore, the franchisee may expect a healthy gross profit margin of 55% and a net profit margin of 25-30%.

The bottom line is that if you are interested in the Ice cream Industry, then setting up a Naturals outlet can be profitable and may offer you a healthy margin and future growth.

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  1. How much does the Naturals Ice Cream Franchise cost in India?

    Ans: Opening a Naturals outlet would certainly require a total initial investment of Rs. 12 lacs to 20 lacs. Furthermore, below is the cost break up for the Naturals outlets.

    Franchise deposit Fee: Rs. 1lacs
    Space requirements: Min. 200-500 sq. ft.
    Equipment and Machinery: Rs. 2 lacs
    Interior furnishing cost: Rs. 4-5 lacs
    Royalty Fee: 6%
    Profit Margin: 55%
    Total Initial Investment: Rs. 12-20 lacs

  2. Is Naturals Ice cream Franchise Profitable?

    Ans: Definitely! yes. Considering the Naturals brand presence, varieties of offerings, and affordable prices would benefit its franchisee unit holders to run this business seamlessly.
    Furthermore, Naturals franchise offers an impressive profit margin of 55% at an initial investment of Rs.12lacs -20lacs.

  3. What are the different varieties of Naturals Ice cream?

    Ans: The Naturals Ice cream chain offer over 120 different varieties of Ice cream, out of which 20 are regularly served. Some of their lip-smacking seasonal ice creams are: litchi, fig, jackfruit, Muskmelon and watermelon.

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