Do you own an apparel store in your city and looking to expand it by partnering with popular fashion retail chain in India? Does the immense growth prospect of India’s apparel industry ignites you to start your fresh business? Or, Do you own a retail space and planning to start a clothing business that may offer a great return?
Here’s good news for you! Starting a Max Fashion store in India presents an enticing opportunity for you.
Look no further! In this blog post, we will explore the exciting world of Max Fashion, a renowned brand that offers a diverse range of affordable and premium apparel, catering to a wide audience and has certainly created a significant fan following for its range.
We assure you that after reading this informative piece, you will gain a complete insight into the Max Fashion retail chain and how, as an enthusiast in the apparel industry, you can access its franchise and much more. So keep reading for all the exciting details!
This comprehensive blog will provide you with a detailed understanding of the Max Fashion franchise, including information on its cost, fees, and profit margin – also answer some of the most asked question on this chain.
- Company: Max Fashions
- Founded: 2006 in India
- HQ: Dubai, UAE
- Industry: Apparel and Accessories
- No. of outlet: 500+
- Model: Franchising and Self owned
- Area served: Worldwide
- Franchise Fee: ~ ₹20-30 lakh
- Profit Margin: ~ 18-21%
- Area Required: Min. 10,000 sq ft
- Total Initial Investment: ₹2.5 Crore to ₹5 Crore
Table of Contents
Overview of Max Fashion Franchise
Founded in 2004 by a renowned Dubai-based entrepreneur, Micky Jagtiani, Max Fashions is one of the India’s leading fashion retail chain that has quite a significant presence across the globe.
Since its establishment in India, Max Fashions Store has placed themselves as popular brand, offering a vast range of apparel and accessories for men, women, and children.
With its trendy and affordable fashion options with a seamless shopping experience, combining quality products, competitive prices, Max Fashions has positioned itself as a prominent apparel brand in the cloth industry.
With a solo mission to make clothing accessible to everyone, the Max Fashion franchise has succeeded in its endeavor. Currently, Max, as a leading fashion brand, operates not only in India but also has its significant presence in the Middle East, North Africa, and South East Asia.
Citing the report published by leading startup, Yourstory.com, Max Fashion, a division of Lifestyle India Pvt. Ltd, started with its single store launched in Indore in 2006 has expanded its presence to over 60 cities.
It ultimately allowed the chain to garner a wide customer base of over 5.5 Million and expand its services and offering in major countries including, Saudi Arabia, Kuwait, Qatar, Kenya, Algeria, Nigeria, Malaysia, Indonesia, Iraq and more.
With a brand that has been consistently growing at a Compounded Annual Growth Rate of over 35%, it’s hard to resist the allure of taking up a Max Fashion franchise. But wait!
- Do you know how much it requires to own?
- Why considering partnering with Max Fashion?
- How Much profit margin can be expected from it?
Oh! You may need to read further and get the complete understanding about the Max Fashion retail chain.
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The Journey of Max Fashions
Their humble beginnings started when their founder established the first Max Store in Dubai in 2004. Receiving a tremendous response, Micky Jagtiani, the founder, inaugurated its first store in Indore in 2006.
Since then, Max Fashions has pioneered the concept of ‘value fashion’ and created a niche market in the highly competitive apparel segment. There is no doubt that India carries strong potential in the clothing industry, and the entry of prominent brands like Zudio, First Cry, Van Heusen, and Peter England has certainly helped the country position itself as a leader in the market.
Max Fashion’ journey is a truly example of a remarkable brand that not just pioneered in the industry but also created a significant impact on other upcoming brands.
Key Facts on Max Fashion
| Sr No. | Type | Public |
| 1 | Trade Name | Max Fashions |
| 2 | Industry | Apparel and Fashion |
| 3 | Founded | 2006 |
| 4 | Founders Or Parent Company | Micky Jagtiani – Founder Shital Mehta – CEO |
| 5 | Corporate Headquarters | Dubai, United Arab Emirates |
| 6 | Number of locations | Over 500 stores worldwide |
| 7 | Area served | Worldwide |
| 8 | Model | Franchise & Company-owned units |
| 9 | Product offering | clothing, accessories, shoes, beauty products, and perfumes |
| 10 | Revenue | Over ₹5000 Crores |
| 11 | Website | https://www.maxfashion.in/in/en/ |
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Why consider owning a Max Franchise?
Max Fashion has not only excelled in the value fashion segment but has also expanded its offerings to provide a diverse range of premium apparel and fashion products.
With its diverse range of products offering, Max Retail chain has created a separate space and renowned as a go-to destination for both Value and premium customers.
- Leader apparel house in India
- Despite the competitive nature of the Indian market, Max Fashion has positioned itself as a leading and trusted mono brand that caters to various fashion preferences, including trendy casual wear, sophisticated formal attire, or fashionable accessories for both men, women, and kids.
- Extensively spreading out its presence across the countries
- since its establishment in India, the Max fashion retail chain has been growing extensively throughout the Indian cities and has tapped the tier2 and 3 towns.
- Currently, the chain takes pride to operate over 500+ locations in 20+ countries, covering an astonishing space of 8.5 million sq. ft.
- since its establishment in India, the Max fashion retail chain has been growing extensively throughout the Indian cities and has tapped the tier2 and 3 towns.
- Remarkable growth pattern
- To assess its unimaginable growth, it is worth mentioning that the with in just 15+ years of its operations, Max Fashions has grown at a rate of 38% per annum.
- This remarkable growth speaks everything about the Max’ successful business model, proven marketing strategy and more.
- To assess its unimaginable growth, it is worth mentioning that the with in just 15+ years of its operations, Max Fashions has grown at a rate of 38% per annum.
- All-round growth across the segment
- Citing the report published by Fashion network, Max Fashions expects an impressive systemwide sales and especially the kids category alone generated a revenue of over 1000 Crore.
- World-class shopping experience
- According to the post published by Outlook.com, Max Fashions retail chain is positioned as a leader that offers a world-class shopping experience and the latest international styles in apparel, footwear, and accessories for Men, Women, and Kids.
- In addition to that, Max also enjoys an enormous customer base of over 33 million, and certainly expected to grow further in upcoming years.
- According to the post published by Outlook.com, Max Fashions retail chain is positioned as a leader that offers a world-class shopping experience and the latest international styles in apparel, footwear, and accessories for Men, Women, and Kids.
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How much does Max Fashion Franchise Cost?
Undoubtedly, owning a Max Fashion retail chain requires a significant investment compared to starting a business from scratch. However, it is important to note that by becoming an approved Max Fashion retailer, you gain access to an established customer base.
Nevertheless, to become an Max Fashion Franchise owner, one may require to invest at least ₹4 Crore to ₹5 Crore for a retail space of minimum of 10,000 sq feet. However, the franchise opens its store at multiple locations or points like shopping mall or a unit complex.
In addition to that, the initial investment cost for setting up a single Max Fashion retail chain may vary depending on the outlet’s geographical location, available carpet area, and extent of renovation required.
This investment comprises of franchise fee, interior decor, marketing and promotional expenses, store renovation, POS systems, and more, excluding the land’s cost.
| Essentials | Capital required and other details |
|---|---|
| Franchise Fee or Deposit Fee | ~20 Lakh to 30 Lakh |
| Key product offering | Clothing, Footwear, Perfumes, and more |
| Space required | Min. 2500 in shopping malls and 10000 sq. ft. at unit complex |
| Franchise Model | Franchise & Self-owned operation |
| Capex Required | Approx. 3000-3500 sq feet |
| Year and City of Establishment | 2006, Indore |
| Number of franchise outlet and City | 200+ in India |
| Return on Investment(RoI) | 36-48 Months |
| Return on Capital Employed | 60% at Store level |
| Major contribution of Investment | In Initial stocking and renovation |
| Total Initial Investment | ₹4 Cr to ₹5 Cr for 10,000 sq feet |
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How much is Max Fashion Franchise Profit Margin?
The profitability of a single Max fashion retail store is influenced by several factors, including the average customer’ footfall, the locality, market condition, and more.
Moreover, as Max Fashion is a privately owned company, it does not publicly disclose the revenue and profit margin figures for each of its outlets, which leaves us with only speculation regarding the financial performance of individual Max Fashion stores.
Max Fashion, which used to operate solely with its brick-and-mortar format has also venture into e-commerce platform that also helps them to boost its net revenue.
Furthermore, the chain has witness rapid growth in its business that had exhibited a growth rate of 20-25% per annum and also holds a record of opening 50 stores in a calendar year.
According to the article published by Indiaretail.com and as per company’s statement in 2017, “Every Max Fashion retail store requires a capex of ₹2.5 Crore and for past 12 years, it has shown a CAGR growth of 32%”.
To summarize, Max Fashions has single handedly venture into the highly competitive indian apparel market that grew from a single store to over 200 stores countrywide. It is also evident that there is certainly a huge potential in the Max Fashion business, which has shown a consistent growth of over 32%.
Nevertheless, operating a large-scale retail store like Max Fashions requires significant resources and expertise, which may restrict them from offering a traditional FOFO (Franchisee Owned and Franchisee Operated) model.
Instead, they may consider a FICO (Franchisee Invested Company Operated) model, where company manages the entire outlet’s operation and franchisee invests in it, and in return the franchisor may share a fixed return to its franchise.
Hence, based on data provided, A Max Franchise owner may anticipate a profit margin of 19-21%, which is comparatively better than Zudio.
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Does Max Fashion offer franchises?
Fortunately! Yes. Max Fashion does offer its franchising program to aspiring entrepreneur, who holds an experience in operating a mid-size apparel outlet.
Though there is no official information available on Max Fashion’s franchising concept, considering the size of their stores, brand image, and the level of experience required to operate a unit successfully, it is likely that Max Fashion may choose to work with selective entrepreneurs under a FICO (Franchisee Invested Company Operated) model.
How Max Fashion is different from its competitors?
- Max Fashion retail chain is a brand that operates on an eight-season calendar, which equates to 45 days(or 6 Weeks) per season.
- Their average turn around time for their collection is around 6 weeks that allows them to cater to a diverse range of apparel every 45 days.
- The chain has strategically planned to create over 20,000 new designs per year, surpassing the efforts of both international and domestic players who typically do not exceed 10,000 designs.
- Its online model has experienced enormous growth of 60%, and their Dubai stores are quite tech-savvy, which offers Magic Mirror, QR-code-enabled shopping, etc. experience.
What are the requirements for Max Fashion Franchise?
- Interested candidates should be capable of investing at least ₹2.5 Crores to ₹5 Crores with a retail space of minimum of 10,000 sq feet and plenty of parking space.
- Interested applicants are advised to dedicate themselves to the Max’s business and follow the company standards and maintain their legacy.
- Interested applicants must undergo and complete the necessary training program offered by Max Fashion retail team.
- Interested franchisees should have a passion to work in the Apparel and fashion industry and should possess the leadership and financial skills to operate a Max Fashion Retail outlet.
- The Max Fashion outlet prospect should be capable of hiring and maintaining best-in-class highly qualified sales professional, which should help them in boosting its sales.
How to Get Max Fashion Franchise?
To become an approved Max Retail Franchise owner requires a relatively moderate investment that may offers an impressive gross profit margin. Additionally, the Max Fashion chain may provide several benefits, and interested candidates can take up franchise outlets in their city through their expertise and endless support systems.
One can avail this franchise using below mentioned steps;
- Visit its official website and navigate to its contact us page;
- Fill in the details like Name, Email ID, phone number, and your query.
Or, You can also contact them at below mentioned details;
Official Email Address: help.in@maxfashion.com
Official Phone Number: 1800-123-1444
Final Takeaway – Conclusion
Max Fashion is a popular and leading apparel chain that has its headquarters in Dubai. Since its establishment, it has expanded to more than 500 stores worldwide and has certainly planned to grow further in upcoming years.
Their complete business model have been growing significantly over the years that primarily generates sales from selling diverse range of apparel and accessories for Men, Women, and Kids.
Additionally, to own and operate a full-fledged Max Fashion franchised outlet, one may require an enormous capital of at least ₹2.5 Crores to ₹5 Crores and it is certainly higher comparing its competitor’s startup.
The Bottom Line – Overall, Max Fashion retail chain may turn out to be a lucrative opportunity, and if you have a deep interest in the apparel industry and wanted to partner with renowned brand, then Max Fashion could be your best choice.
Good Luck!! Happy Franchising!!
Want to explore more? Then check out below franchising opportunities.
Tea & Café Franchise, Ice Cream Franchise, Food & Beverages, Delivery, Dealership/Distributorship, Business Ideas, and Apparel Franchise
FAQ
How much does it cost to start a Max Fashion Franchise?
Ans: The cost of setting up a Max Fashion retail outlet will require an initial investment of ₹4 Crore to ₹5 Crore for a carpet area of min. 10,000 sq feet.
Is Max Fashion Franchise Profitable?
Ans: The profitability of any Max outlet is influenced by several factors, including the outlet’s geographical location, average customer footfall, and the market condition.
Nevertheless, considering its growth prospects and expansion plan, diverse range of apparel including the value and premium segment, and best-in-class customer experience may help new unit holder to anticipate a healthy margin.
