Are you a passionate entrepreneur who has dreamed of starting their own business by partnering with India’s most popular apparel chain that holds the potential to disrupt the Indian apparel industry?
During the course, the Zudio franchise might have caught your attention and perhaps you may have applied multiple times for Zudio retail chain but still couldn’t get any response. This might have caused some frustration (obviously, there is only one-way communication available, as Zudio hasn’t shared any phone number for its franchise queries).
With no response and your morale dwindling, you began searching for alternatives, such as Max Fashion, Van Heusen, Peter England, and FirstCry that could at least respond to your queries. Suddenly, you came across Yousta Franchise, a retail chain exclusively managed and operated by Reliance Retail, India’s leading conglomerate.
Has the recent news about the launch of Yousta retail chain ignited your interest in exploring its franchise opportunities? Alternatively, you might be on the hunt for the perfect Zudio franchise alternative.
If you’ve answered ‘yes’ to any of these questions, or if you’re a humble enthusiast of apparel retail chains, then you should certainly consider reading this informative piece about Yousta, the apparel retail chain that has undoubtedly caused a stir in the industry with the launch of its first store in Hyderabad.
The demand for apparel franchises in India has reached an unprecedented level and it will certainly grow further at rapid pace.
With over 2,000 daily visitors scrolling through our website, FranchiseGoal India, to access comprehensive information on India’s leading apparel chain, Zudio, it certainly demonstrates the immense potential and demand for apparel retail stores in India.Did You Know?
In this comprehensive article, we’ll explore everything about the Yousta Franchise, along with its estimated costs, future growth plans, expected profit margins, and last but not the least, whether one can buy its franchises or not.
- Company: Yousta
- Founded: 2023
- HQ: Mumbai, India
- Industry: Apparel and Accessories
- No. of outlet: 1+
- Model: Self owned
- Area served: India
- Franchise Fee: ~ NA
- Profit Margin: ~ 12-20%
- Area Required: Min. 8,000 sq ft
- Total Initial Investment: ₹3 Crore to ₹5 Crore
Table of Contents
Overview of Yousta Franchise
Established in August 2023 by Reliance Retail, India’s leading retail conglomerate, Yousta is a youth-centric fashion brand, which will offer a diverse range of high-fashion products at competitive pricing.
The chain inaugurated its first retail store in Sarath City Mall, located in Hyderabad, India. According to the company’s officials, Reliance Retail, the parent company has plans to expand its product portfolio by bringing in a new collection every week and also offering daily unisex merchandise and character merchandise.
In addition to its sales at the retail outlets, the brand will also be available on its e-commerce platforms, such as AJIO and JioMart.
India is undoubtedly a price-sensitive market, and Reliance Retail is well aware of this fact. With the opening of its first store, the brand is fully prepared to compete with another major players in the Indian apparel industry, ZUDIO Franchise, Max, others.
Additionally, Yousta outlets embrace highly innovative, tech-enabled store designs and a weekly-refreshed apparel collection that enables them to offer trendy apparel at cost-effective prices, with a specific focus on the younger demographic in India.
Furthermore, the retail giant plans to cater to the demands of the young generation by offering its range of premium clothing at a price point below ₹999, with the majority of items priced under ₹499.
This strategy will indeed give them an upper hand in the highly competitive segment, allowing them to attract larger audiences to their stores.
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What are the features of Yousta Franchise Stores?
Like Reliance Trends, the Yousta retail chain has started with a mission to cater to the rapidly changing demands of the younger generation. Given its price point for its clothing range, the brand will certainly compete with renowned brands like Max Stores and Zudio.
But, what are its USPs or key advantages of Yousta:
- QR- enabled screens for information sharing
- Self-checkout counters
- Wi-Fi Charging stations
- Regularly updated inventory
- Products accessible at the e-commerce platforms
- Affordable prices
Key Facts on Yousta
|Apparel and Fashion
|Founders Or Parent Company
Akhilesh Prasad, President and CEO
Fashion and Lifestyle, Reliance Retail
|Number of locations
|clothing, accessories, shoes,
beauty products, and perfumes
|₹ 260,364 crore for RRVL
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Does Yousta sell its franchises?
Reliance Retail Venture limited has recently launched its first value apparel format to the Indian consumers, as Yousta.
However, considering the operational track record and experience of its parent company, Reliance Retail, in owning and operating various store formats, it is highly improbable that Yousta will venture into offering franchise opportunities.
In conclusion, Reliance Retail stands as one of the world’s leading retail conglomerates, which has demonstrated its expertise in successfully managing businesses of various scales across the industry.
This strongly suggests that Reliance Retail is unlikely to offer Yousta franchises to individuals or businesses in the coming years.
Why consider owning a Yousta Franchise? (If offered)
- Tech-Enhanced Convenience at the Outlet:
- The outlet boasts several tech-touch points, including QR-enabled screens for information sharing, self-checkout counters, and charging stations, leading to a hassle-free checkout and reduced wait time.
- Backed by leading conglomerate:
- Yousta is backed by Reliance Retails, which will indeed offer upper hand to its franchisees against its competitors.
- Delivering Trendy Fashion to All Ages:
- With the aim of providing the latest trendy apparel and fashion range at affordable prices, along with a regularly updated inventory, the franchisees will cater to the demands of both youth and customers of all ages.
- Competing in a high demanded segment:
- With the launch of its inaugural store of value apparel format in India, Reliance Retail has ventured into India’s highly competitive market that not only deals with wider audience but also draws maximum customers at the outlets.
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How much does a Yousta Franchise Cost?
Yousta is yet to embrace the franchising model and its highly unlikely happening in near future. The details we’ll cover will all be about the estimated store setup cost required by Reliance Retail to set up its store.
Undoubtedly, to open a Yousta retail chain requires a significant investment compared to starting a business from scratch. However, it is important to note that by becoming an approved Yousta retailer, you gain access to an established customer base.
Nevertheless, to embark on an exciting journey as Yousta Franchise owner, one may require to invest at least ₹3 Crore to ₹5 Crore for a retail space of minimum of 10,000 sq feet. Additionally, Their enormous range of clothing products are also available across the e-commerce platforms like AJIO and Jio Mart.
In addition to that, the initial investment cost for setting up a single Yousta retail chain may vary depending on the outlet’s geographical location, available carpet area, and extent of renovation required.
This investment comprises of franchise fee, interior decor, marketing and promotional expenses, store renovation, POS systems, and more, excluding the land’s cost.
|Capital required and other details
|Franchise Fee or Deposit Fee
|~20 Lakh to 30 Lakh
|Key product offering
|Clothing, Footwear, Perfumes, and more
|Min. 2500 in shopping malls
and 10000 sq. ft. at unit complex
|Not a Franchise
|Approx. 3000-3500 sq feet
|Year and City of Establishment
|Number of Outlets
|Return on Investment(RoI)
|Return on Capital Employed
|60% at Store level
|Major contribution of Investment
|In Initial stocking and renovation
|Total Initial Investment
|₹3 Cr to ₹5 Cr for 10,000 sq feet
Please note that currently, Yousta isn’t selling its franchises, and we have not found any plans to do so in the near future based on our research. The aforementioned investment costs are merely for the educational purpose only.
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How much is Yousta Franchise Profit Margin?
As mentioned earlier, Reliance Retail recently inaugurated its first store in Sarath Mall, Hyderabad, and discussing its future profitability wouldn’t do justice to a brand like Reliance.
We, as an Indian, understand that the legacy of Reliance and their ability to take any businesses to the top-notch of the mountain. Irrefutably, Yousta’s varieties in offering and affordable pricing will certainly draw attention of the customers from all category, including those who often turn to local markets
In the long run, with its expansion plans in other cities, Reliance Retail will gain an advantage in penetrating the highly unorganized market and acquiring a significant market share in the value-oriented apparel sector.
Furthermore, based on the analysis and considering Reliance’s position as a prominent leader in the market, its diverse range of apparel offerings, especially targeting the young generation, along with competitive pricing, Yousta outlets are expected to generate a net profitability of approximately 12-20%.
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What are the requirements for Yousta Franchise? (if offered)
- Interested candidates should be capable of investing at least ₹3 Crores to ₹5 Crores with a retail space of minimum of 10,000 sq feet and plenty of parking space for a Yousta retail store.
- Interested applicants are advised to dedicate themselves to the Yousta’s business and follow the company standards and maintain their legacy.
- Interested applicants must undergo and complete the necessary training program offered by Reliance Retail team.
- Interested franchisees should have a passion to work in the Apparel and fashion industry and should possess the leadership and financial skills to operate a Yousta Retail outlet.
What are the Alternatives to Yousta Franchise?
If you possess the required funding and possess strong business leadership qualities to run one of India’s premier retail chains, there should be no reason not to consider purchasing its franchises—provided, of course, that the chain is offering them in the first place.
To guide you further, you can check out some alternatives to the Yousta retail chain:
It’s undeniable that when it comes to alternatives for Yousta, there are few, if any, better choices than Zudio. This is in line with the statement from Reliance Retail’s CEO, who asserts that Yousta will indeed compete with brands like Zudio, targeting a similar audience and price range.
With over 350 retail outlets across the country, Zudio is undeniably one of the consistently trending franchises on the FranchiseGoal India platform.
It’s not surprising that more than 2,000 visitors per day shows their interest in buying a Zudio franchise in their city, making it one of the most attractive options to get started with.
The initial cost for Zudio franchise will also range between ₹3 Crore to ₹5 Crore for a floor space of at least 6000 to 8000 sq feet.
Read more: How can you become a Zudio Franchise? – Apply, Cost, & Profit -Zudio
Max Fashion Franchise
Max Fashion is another popular apparel and fashion retail chain, which was established in 2004 by renowned Dubai-based entrepreneur, Micky Jagtiani.
Like Zudio and Yousta, Max Fashion stores also offers a diverse range of apparel, fashion, and accessories at much competitive pricing.
However, Max hasn’t limited its presence in India; instead it went on to capture the other international markets, such as Middle East (Obviously, the home country), North Africa, South East Asia.
With its launch of its first store in Indore in 2006 and its consistent CAGR growth of nearly 35%, Max Fashion should be on your apparel franchise list.
We have covered an in-depth article on it. Check this out.
Read more: How to Get Max Fashion Franchise? – Cost, Fee, & Profit – Max Franchise
How to Get Yousta Franchise?
The demand for value-based apparel products in India is substantial, and the recent launch of Reliance Retail’s inaugural Yousta retail chain in Hyderabad has unquestionably created ripples in the industry.
This has indeed pique the interest of several franchise enthusiasts who are looking for a well-established and lucrative business opportunity in the apparel segment.
Regrettably, Reliance Retail has chosen not to adopt the franchising model at this time. Currently, The Reliance Retail is focusing on operating their store in Hyderabad and have plans to expand to multiple location in near future.
If you still have interest in owning it, then consider filling this form (internal).
Final Takeaway – Conclusion
Yousta retail chain, Reliance Retail’s fresh launch in the Value apparel industry has certainly created a stir in the highly unorganized apparel segment (for the apparel pricing below ₹1000).
With its immense range of trendy clothing at competitive prices, frequently updated inventory, customer-centric retail space, and backing from Reliance, Yousta indeed carries the potential to rule the segment and secure the leader position in the market.
Despite the high demand for Yousta franchises, it’s important to note that, as of now, Reliance Retail has not chosen to adopt the franchising model. They are currently focused on running and expanding their own stores. However, this strategy may evolve in the future.
For aspiring entrepreneurs, we advise you to stay informed about any updates regarding Yousta’s franchising opportunities. Please don’t fall in any trap of someone promising to offer the Yousta retail franchises.
Good Luck!! Happy Franchising!!
Want to explore more? Then check out below franchising opportunities.
How much does it cost to start a Yousta Franchise?
Ans: To become a Yousta Franchise owner, one may need to have an initial investment of at least ₹3 Crore to ₹5 Crore for a floor space of at least 8000 to 10000 sq feet. Please note that it is just an estimated figure as the chain hasn’t started its franchising program yet.
Is Yousta Franchise Profitable?
Ans: Assessing the profitability of a recently launched chain, especially one of Reliance Retail’s caliber, might be an overestimation.
Nevertheless, considering its previous track record of operating several businesses, tech-enhanced features at the outlets, and competitive pricing, the Yousta outlets may anticipate a higher customer traffic, leading to a healthy profit margin of at least 12-20%.
Can you buy a Yousta Retail Franchise?
Ans: Unfortunately, None can buy the franchise of Reliance retail. However, you can either visit its offline stores to explore their clothing range or can log on to their e-commerce platforms, such as AJIO and Jio Mart to checkout their latest offerings.