Are you looking for an affordable food franchise that specializes in Biryani? Does the growth prospects of the Indian food market ignite your passion to start a Food franchise? Have you been crawling about Biryani by Kilo franchise, and still couldn’t conclude?
Here, we have complete information about this Biryani Franchise, and we assure you that you have reached an article that will help in clearing all your doubts on Biryani by Kilo chain. We will be covering an in-depth article on Biryani by Kilo franchise along with its most asked questions – Can we own it? We’ll be also covering topics like its Cost & Profit, and How can you own it, if it offers franchise opportunities in the future.
Don’t you love Biryani? Obviously yes. Even the annual trend report by the one of the popular food delivery app Swiggy has revealed that Biryani has become once again the “most ordered dish” on the platform, with over 2.28 orders placed every second. Isn’t that interesting?
Interesting Facts on Biryani’s market growth in India
- Company: Biryani By Kilo
- Founded: 2015
- HQ: Gurgaon
- Founder: Kaushik Roy and Vishal Jindal
- No. of outlets: Over 100
- Industry: F&B
- Model: Company-owned & operated
- Franchising: NO
- Revenue: ₹300 Cr in FY22
Table of Contents
Overview of Biryani By Kilo Franchise
Founded in 2015 by Kaushik Roy and Vishal Jindal as foodtech startup by following a cloud kitchen concept, Biryani by Kilo(or BBK) is one of India’s leading, self-owned & operated, and rapidly growing food chains that prepares and delivers authentic Biryani & Kebabs.
Biryani, being the most popular dish in the country brings in a lot of growth potential for a brand like – BBK. The chain specializes in offering a variety of 100% fresh dum cooked Handi Biryanis with 4 variations such as Hyderabadi, Lucknowi, Kolkata & Guntur, along with its they also renowned for serving mouth-watering kebabs, korma, Desserts and Breads.
Currently, the chain boasts over 120 + outlets across 48+ cities including Delhi NCR, Mumbai, Bangalore, Hyderabad, Lucknow, Jaipur, Dehradun, Goa, and Kolkata among others. Since its inception and with its sheer priority to serve delectable tasty, fresh, quality, and delightful customer experience has allowed the chain to grow extensively in the highly competitive food industry in India.
Isn’t their background sound interesting? Hold on, we have more information to cover on this franchise that will hopefully clear all your doubts on the same.
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Biryani By Kilo – The Journey
Their humble beginning started with a single outlet in Gurgaon, Haryana. With their bold vision to provide 100% fresh Dum biryani prepared with fresh and quality ingredients and underserved market presence of Biryani in India has helped the chain to grow rapidly across several major cities.
Certainly, the chain has come a long mile and it is projected to grow its revenue to ₹300 Crores in FY 22-23, and is poised to be Rs 1000 Cr. Company in next 2-3 years with Pan India Presence, as stated by its founder Vishal Jindal.
Key facts about Biryani By Kilo
|1||Trade Name||Biryani By Kilo|
|2||Industry||Food & Beverages|
|4||Founders Or Parent Company||Kaushik Roy and Vishal Jindal|
|5||Corporate Headquarters||Gurugram, India|
|6||Number of locations||Over 120+|
|7||Area served||PAN India|
|8||Model||Cloud Kitchen, Dine-In, Omnichannel|
|9||Menu offering||Biryani, Kebab, Desserts, |
Korma, and Breads
|10||Revenue||INR 300 Cr (Projected for Fy22-23)|
Does Biryani by Kilo Franchise In India?
The simple answer is No. Biryani by Kilo is not a franchise, like Chaayos its entire outlets are self-owned and operated across in India. Its official website has clearly mentioned that we don’t accept any franchising application.
However, there are several franchises that hasn’t opted for a franchising model for its brand’s outlet expansion, and it certainly varies from company-to-company. We have mentioned a few key reasons for Biryani by Kilo Franchise to go with a self-owned model;
- Better control over its operations
- Clear understanding of outlet’s profitability
- Freedom for hit-and-trail method
- Better customer experience
You can always explore several food and beverages franchises at FranchiseGoal, check out the complete franchising opportunities.
How much does a Biryani By Kilo Franchise Cost?
Certainly, we would not be able to provide the exact information on its cost to own a biryani by kilo outlet, as its entire outlets are self-owned and operated. The company holds complete control over its operations, which includes Store setup, Management hiring, equipment, and much more.
Additionally, Interested applicants are advised to not fall in a trap of someone’s claiming you to provide this franchise. If at all, Biryani by Kilo opens the door for franchisee, we assure you that we would be first one to cover it on our platform.
Assumption: As per the brand’s value and presence in the Indian market, targeted menu range, years of experience, and based on the average startup cost for food franchises, we expect the Biryani by Kilo franchise cost will be approximately ₹20 lacs to ₹30 lacs for a dine-in restaurant model of carpet area 800 sq feet to 1200 sq feet.
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Is Biryani By Kilo Franchise Profitable?
Currently, the chain is in a growing stage that also competes with other brands like Bikkgane Biryani, Biryani Blues, Behrouz Biryani, and other popular local biryani outlets. According to some of the legitimate sources like the Ministry of consumer affairs, and INC42, there has been a 2X surge in its revenue from ₹65.2 Cr in FY21 to ₹132.6 Cr in FY22, while its profit margin has also taken a deep dive of around 2X for the same period.
The major reasons for its losses are attributes to the following points;
- Rise in cost of Raw materials
- Employee Benefit expenses
- Advertising & Promotional expenses
- Commissions paid
Hence, as per the recent data sources, It is not a profitable venture, however, with growing demand, recent business acquisitions, and better market penetration, it may turn profitable in the next few years*.
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What will be the support offered by Biryani By Kilo Franchise?
- Site analysis and its future growth potential
- Pre-opening and Franchisee associate trainings
- Vendor Development, Supply Chain Management, Marketing
- Periodical Customer Experience (CX) audits
- Supply raw materials & packaging materials support
- New menu development, design and procurement
What would we require to become an approved Biryani by Kilo outlet holder?
Some of their major Biryani by Kilo franchise requirements are listed below;
- First and most important – One should have the required funding to own a Biryani By Kilo outlet, that is one should be ready to invest anywhere between Rs. 20 lacs to 30 lacs.
- Interested applicants should have a passion to work in the F&B industry – and should possess the necessary leadership and financial skills with a few years of experience in this industry.
- Applicants should own/rent an outlet area for a minimum of 500 to 1000 sq feet, preferably on the high street, city center, and near schools or universities.
- Interested applicants are advised to dedicate themselves to the BBK business and follow the company standards and maintain their legacy.
- Interested applicants must undergo and complete the necessary training program offered by the BBK Chain.
- Prospects are advised to do the proper marketing and site research, which will help them to understand the market potential and would certainly boost your outlet’s growth.
How to Get a Biryani By Kilo Franchise?
As mentioned earlier, The chain doesn’t offer any franchising opportunities to anybody. However, In future, if they open the doors for this, one can always visit their official website and navigate to its contact us or Franchisee page, and fill in the necessary details such as Name, Email ID, Phone number, City, and other required information.
Started in 2015 with an ambitious plan to serve a varieties of Biryanis, Biryani By Kilo is one of India’s steadily growing, self-operated & owned, and renowned food franchises, offering a range of regional flavored Biryani, Kebabs, Breads, Desserts, and much more. Currently, the chain boasts over 100 plus outlets across India, and many locations planned for further expansion of its outlets in next 2-3 years in domestic and international market may create tremendous opportunities for Interested applicants to join in the ever-growing industry.
However, considering the BBK robust presence, affordable pricing, moderate startup cost, high profit margin, best-in-class marketing strategies & campaign, and growing customer base adds an extra advantage for the new franchisee unit holder.
The Bottom Line – If you are still searching for Biryani by Kilo franchise cost in India at other websites, and if at all they are claiming to offer it for you, then BEWARE, YOU MAY FALL IN TRAP. It is pretty much clearly mentioned on its official website that “BBK doesn’t offer franchise, all of their outlets are self-owned & operated“.
Good Luck!! Happy Franchising!!
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Can you Start a Biryani by Kilo Franchise?
Ans: No, you can’t take up a franchise of BBK, as its complete outlets are company-owned and operated. At present, they have over 100 outlets including cloud kitchens and dine in.
How profitable is biryani business in India?
Ans: Certainly, Biryani business is profitable in India. From being one of the “most ordered dishes” on food delivery platform Swiggy that amounts 2.28 orders placed every second to rising food demand, varieties of regional flavor offerings, affordability, and what else do we need? Go ahead and start your journey with Biryani. Cheers