Are Belgian Waffle Franchises a Good Investment? Analyzing the Costs & Profit
Are you looking for Waffle QSR franchise? Starting a Belgian franchise will be the best option and would end your research on waffle franchises.
In this guide, we’ll dive deep in to Waffle industry growth prospects along with the Belgian Waffle franchise and its different model with capital requirements, fee, profit, and step-by-step guidelines to set up this franchise outlet – and answer some common questions about the franchise.
- Brand: Belgian Waffle
- Franchise fee: Rs. 3.5lacs + GST
- No. of Outlet: 350+
- Space Requirement / Floor Area: 200-300 sq. ft.
- ROI: 75-90%;
- Net Profit: 19-22%
- Royalty Fee: 8.5% of net sales
- Payback Period: 13-15 Months
- Total Initial Investment: Rs. 17-20 lacs
Understanding the Waffle Industry Growth Prospects
Indian economy is one of the fastest growing in the world. While other developed countries like the US, the UK, and many more are experiencing slow economic growth, the Indian economy is expanding steadily and strongly. The sharp expansion and growth in the waffle industry are partly due to exposure to western culture, economic liberalization, and frequent eating-out habits.
The fast-food joints, QSR chains, and be it a brand of any industry, every franchise is now focusing on expanding in India. One such example is the Baskin Robbins franchise. But in this post, we would discuss more into Waffle Industry
According to the Persistence market research, the Indian waffle industry is expected to grow at an exceptional CAGR growth of 11% over the next 10 years, making it a highly lucrative market destination for investors.
Belgian Waffle Snippets
Belgian Waffle or The Belgian Waffle Co is one of the rapidly growing waffle chains in India. While many business sells Waffles but no one is near to the Belgian, they are known for offering varieties of delicious and creamy waffles with unbeatable taste and top notch quality.
The journey began with the idea to serve lip-smacking waffles to Indians from the commencement of 1st Belgian Waffle outlets in June 2015 to spread across more than 110 cities and serve over 45,500 waffles per day is mesmerizing. – -The Belgian Waffle Journey
Please continue reading if you are passionate for waffles QSR franchise & this little snippet about the Belgian Franchise and waffles Industry growth prospects of India excites you.
We will offer comprehensive and well-researched information regarding the Belgian franchise, along with its price, fees, profit margin, and—most importantly—the reason “Why” you need it.
Table of Contents
Overview of Belgian Waffle Franchise
Started in June 2015 by Shrey and Alisha, The Belgian Waffle co is one of the rapidly growing waffle QSR chains in India, known for offering varieties of lip-smacking waffles, shakes, coolers and much more items.
They have a wide presence of over 350 outlets across over 110 cities to serve over 45,500 waffles daily.
Below is the range of products that Belgian Waffle caters,
- Range of Waffles
- Ice cream
- Waff-wich
- Waffle cakes
- Shakes
- Coolers
- Stroopwafels
To know more about their menus, please follow this link.
Belgian Waffle Franchise U.S.P
Usually, a business has a GOAT or Key U.S.P, also known as a Unique selling product, that helps them build brand value and presence among its consumers. It can also be their product or service offering. However, the Belgian Waffle chain offers great U.S.P, and they are listed below,
- 100% Vegetarian: Belgian uses specialized formulated eggless batter and 100% Vegetarian ingredients to ensure global appeal and longer shelf life.
- Crispiness: They are known to deliver freshly baked, delicious, “crispy, yet soft” waffles with an alluring aroma and a perfect taste.
- Secret : Belgian are constantly innovative their products while maintaining its quality.
- World class customer experience: Waffles were new to indian customer and Belgian has actually redefined the way waffles are delivered from a fine dining, sit down experience to an on the go treat – simple, convenient, portable and delicious.
- Profitable: The profitability is one of the frequently asked questions for any franchise business. However, Belgian understands the franchisee’s pain points, and they firmly ensure optimum use of space and workforce while delivering consistent quality and inspirational products at affordable pricing.
- Branding: Belgian has established themselves as one of the prominent player in this industry, through their quality product offering and constant in-house innovation.
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Why to Own a Belgian Franchise| Why Choose Belgian Waffle Franchise
Owning the Belgian waffle chain in your area may be advantageous for several reasons, especially given its market potential and industry growth. Being an established and proven business renowned for its product offerings and quality, one may undoubtedly partner with them along the road to success.
But I’ll list some of the prominent reasons for opening this franchise.
- International Appeal:
- The franchise offers Strong branding, global product, premium taste and ingredients to its consumers, enabling them to build loyal fan base and ultimately garnering an impressive profit margin.
- Low Investment and Higher profit margin:
- Belgian waffle chain requires a low investment to own this franchise and in return offers a higher profit margin every products, making it a franchisee owner friendly business. We would discuss more about it in further segment.
- Leader in the Waffle QSR segment:
- As mentioned earlier that, there are several brand offering waffles but no one is near to this franchise, making it a leader in this segment which would also aid franchisee owner to attain an extra edge over its competitors.
- Longer shelf life:
- Majority of its products offering has a longer shelf life which allows franchisee owners to stock and sell their products comfortably.
- Constant Expansion:
- Belgian waffle chain has gained a sizable market via sustainable franchising. Starting with a single outlet in 2015 in Mumbai, the franchise grew to over 350 outlets across 110 cities. The company is also planning to expand globally and has opened its first outlet in Nepal.
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How much does a Belgian Waffle Franchise Cost?
The chain offers two different model of franchising and one can take up this based on their budget. As per franchise report, the Belgian waffle franchise cost in India will nearly cost around Rs. 17-19 lacs as an initial investment.
Let’s understand it one-by-one,
Cafe Model
| Essentials | Cost required and other details |
|---|---|
| Space required/ Floor area | 200-300 Sq. ft. (Preferably at busy street and high customer footfall area) |
| Franchise Fee | Rs. 3.5 lacs + GST |
| Royalty Fee | 8.5% of Net sales(Excluding taxes) |
| Payback Period | 13-15 months of operation |
| Refundable security deposit | Rs. 1.5 lacs |
| Total Initial Investment | Rs. 17-20 lacs |
Kiosk Model
| Essentials | Cost required and other details |
|---|---|
| Space required/ Floor area | 80-100 Sq. ft. (Preferably in malls or food court) |
| Franchise Fee | Rs. 2 lacs + GST |
| Royalty Fee | 8.5% of Net sales(Excluding taxes) |
| Payback Period | 10-12 months of operation |
| Refundable security deposit | Rs. 1.5 lacs |
| Total Initial Investment | Rs. 10-12 lacs |
The above mentioned data would provide rough idea about Belgian waffle franchise price. However, there are several other cost involved in setting up an Belgian waffle outlet.
Here is the list of other cost break-up for Cafe model of 200 sq. ft.,
| Essentials | Cost required and descriptions |
|---|---|
| Franchisee fee | Rs. 3.5 lacs + GST |
| Project Cost ( Interiors, Flooring & ceiling) | Rs. 5.5 lacs + GST |
| Signage (ACP, Logo, Counter Vinyl, Frames, Decals) | Rs. 1.5 lacs + GST |
| Equipment for Kitchen | Rs. 3 lacs( Provided by the franchisor) |
| Fridge, Freezer, A/C, Computer, etc. | Rs. 1 lacs(Preferably Samsung brand) |
| LED Panels (43”- 2 Piece) | Rs. 90,000 (Preferably Samsung brand) |
| Manager’s Travelling for store Launch (3 days) | Rs. 35,000(Includes accommodation) |
| Travel & Accommodation for Staff Training | Rs. 65,000( for 15 days training) |
| Initial Investment | Rs. 16,40,000 |
| Refundable Security deposit | Rs. 1.5 lacs(for tenure period) |
| Total Initial Investment | Approx. Rs. 18 lacs |
This would give an complete estimate about the Belgian waffle franchise cost in India. Now, let’s jump to Profit margin.
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Belgian Waffle Franchise Profit
As mentioned earlier, the Belgian waffle offers a high profit margin on its entire range of products, making it a highly profitable and do-able business. Usually, it can be operated with a minimum workforce(4 staff) and space area of 200-300 sq. ft.( requires low rent expenses).
However, I would try to elaborate more on this for better understanding. Let’s assume that outlet is making a monthly sale of Rs. 6.5 lacs and Rs. 5 lacs in high visibility and low visibility areas respectively.
Profit forecast – High Visibility Areas
| Essentials | Related Expenses |
|---|---|
| Average Monthly sales | Rs. 6,50,000 |
| :Less | :Less |
| Cost of Products(@27%) | Rs. 1,75,500 |
| GST (5%) | Rs. 32,500 |
| Royalty (8.5%+18% GST) | Rs. 61,935 |
| Gross Profit(@58%) | Rs. 3,80,065(@58%) |
| Less: Operating expense | Less: Operating expense |
| Rent (Inc. GST) | Rs. 70,000 |
| Salary (5 personnel) | Rs. 65,000 |
| Electricity | Rs. 20,000 |
| Water | Rs. 2,500 |
| Transport | Rs. 13,000 |
| Online Commission(18%+GST) | Rs. 62,127 |
| Misc. expenditures (Marketing) | Rs. 13,000 |
| Net Profit(@20%) | Rs. 1,34,438(@20%) |
Profit forecast – Low Visibility Areas
| Essentials | Related Expenses |
|---|---|
| Average Monthly sales | Rs. 5,00,000 |
| :Less | :Less |
| Cost of Products(@27%) | Rs. 1,35,000 |
| GST (5%) | Rs. 25,000 |
| Royalty (8.5%+18% GST) | Rs. 47,643 |
| Gross Profit(@58%) | Rs. 2,92,358(@58%) |
| Less: Operating expense | Less: Operating expense |
| Rent (Inc. GST) | Rs. 50,000 |
| Salary (5 personnel) | Rs. 55,000 |
| Electricity | Rs. 15,000 |
| Water | Rs. 2,500 |
| Transport | Rs. 10,000 |
| Online Commission(18%+GST) | Rs. 37,170 |
| Misc. expenditures (Marketing) | Rs. 10,000 |
| Net Profit(@20%) | Rs. 1,12,688(@22%) |
Hence, the rough estimate would provide enough insight on the Belgian waffle business.
Belgian Waffle Franchise Return on Investment
The Belgian waffle chain in India offers great return on investment on its entire range of product. According to an estimate, the franchise offers a ROI of over 91% and 79% for High and low visibility areas respectively with an average payback period of 13-15 months(varies depending on location, city and market conditions).
ROI – High Visibility Area
| Essentials | Cost and description |
|---|---|
| Total Investment (approx.) | Rs. 17,50,000 |
| Annual Net Profit | Rs. 16,13,256 |
| ROI | Approx. 92% |
| Estimated Payback Period (Months) | Around 13 months |
ROI – Low Visibility Area
| Essentials | Cost and description |
|---|---|
| Total Investment (approx.) | Rs. 17,50,000 |
| Annual Net Profit | Rs. 13,52,256 |
| ROI | Approx. 78% |
| Estimated Payback Period (Months) | Around 16 months |
How does Belgian Waffle franchise adapt to local taste preferences in India?
Belgian Waffle in India adapts to local taste preferences by offering a range of unique and diverse menu items that incorporate traditional Indian flavors and ingredients. For example, some locations may offer waffles with mango or cardamom toppings.
Document required for Belgian Waffle Franchise
Interested prospects should be able to produce the original documents like,
- Pan Card/ Aadhar card
- Bank Passbook
- Business’s GST Certificate
- Franchise agreement
- Passport size photos
- Address proof of site
- 360 degree view/video of proposed location
- NOC or Other requested document
Belgian Waffle franchise Support
Below is the key supports offered by this chain,
- Registrations / licenses
- Site selection and assessment
- Store layout design and setup
- Procurement of equipment
- Training for staff (At franchise partner location)
- Operational support for sourcing raw material and other supplies
- Marketing and Promotions on online and offline channels
- Detailed operating manual for efficiently managing store operations
- Expert management guidance in opening and operating the franchise
- Current IT systems being used (POS / Inventory Management Module, CCTV Monitoring, etc.) included in all the franchise models
- End to End Management Support
How to get Belgian Waffle Franchise
Once you are ready with the Belgian waffle franchise’s financial and site requirements and prepared to take up this franchise, you need to visit the official website franchise form. The highlighted link will navigate you to the Belgian franchise page. Scroll a bit and click on apply now button, it will take you new page where you need to fill the requested details.
You should fill up the required details like
- Name, Email ID, Phone Number, State, & City
- Education, Social media profile
- Prior Experience and Business industry
- Annual Income
- and other required details
After form submission, somebody from the Belgian waffle sales team will reach out to you via call/Email for further processing.
One can also communicate with them with below details,
For general queries: [email protected]
For franchise queries: [email protected]
Good Luck!! Happy Franchising!!
Conclusion
Founded in 2015 by Shrey and Alisha, Belgian waffle chain is one of the rapidly expanding waffle QSR chains in India, Thanks to its varieties in delicious menu, expertise of owner in waffle Industry, scalability, and affordability.
They offer a variety of lip-smacking waffles and other products under its menus such as ranges of Waffles, waff-wich, Ice-cream, Shakes, Coolers, & Stroopwafels
With a low investment cost of Rs. 17-20 lakhs for Cafe and Rs. 10-15 for Kiosk, Belgian waffle offers a net profit margin of 19-22%(depending on locations), ROI: 78-92%, and payback period of 13-15%.
That’s it from my side. Friends, I sincerely believe that my guide on “How to Start a Belgian Franchise – Cost, Fee, & Profit” was quite extensive, helpful and educational, but if you’d need more details, you can check out the franchise’s official website. If you like this piece, kindly let me know by leaving a comment and spreading the word to as many of your friends as you can; Your comments offer us more inspiration to keep producing high-quality material for you. Many thanks.
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FAQ
How much does Belgian waffle franchise cost?
Ans: Owning an Belgian Waffle Outlet would require at least require a Total investment of Rs. 10-15 lakh for kiosk and Rs. 17-20 lakh for outlets. Some of the key expenses involved in the setting up an cafe outlet is mentioned below,
Franchise fee: Rs. 3.5lacs + GST
Space Requirement / Floor Area: 200-300 sq. ft.
ROI: 75-90%
Royalty Fee: 8.5% of net sales
Payback Period: 13-15 Months
Total Initial Investment: Rs. 17-20 lacsIs Belgian waffle franchise Profitable?
Ans: Absolutely, yes! The Belgian waffle franchise would undoubtedly be profitable for its unitholder as a well-known chain that offers low investment and a proven business model to churn higher profit margins.
The franchise offers Quick ROI (Return on Investment) of 79-90% and payback period of 13-15 Months and High Margins on the complete menu.How long does it take to complete Belgian Waffle franchise application process?
Ans: The franchise process includes form submission, site inspection, form fee deposit, Construction(Interior), License approval, and Inauguration.
This entire process would take around 45- 60 Days.
How much does a Belgian waffle franchise owners make?
Ans: The franchise requires low investment and in return offers higher margin, enabling the franchisee owner to garner an enormous profit margin.
As per franchise investment prospects, one can expect a gross profit margin of approx. 58% and net profit margin of 19-22%.
