Who doesn’t love Indian snacks and sweets? Obviously, everyone does, isn’t it? Indeed, India is a country that is full of heritage, and every state offers multiple flavors and varieties of cuisine.
Somewhere or sometime in life, you might have thought about starting a restaurant chain (considering yourself a food enthusiast) but would have dropped the plan after seeing the complexity of owning one.
Well, you are right at your place, but what if we guide you to start a restaurant by partnering with one of India’s leading and renowned restaurant chains, and we all know about its brand image? Interesting, right?
In fact, Google is quite filled with a lot of information, where some of the websites do cover certain knowledge on starting a franchise with Haldirams, while other’s information is quite irrelevant to us.
Maybe you’ve talked about the Haldirams franchise with your friends or relatives, or perhaps you’ve been surfing the internet to choose the most profitable food franchise.
- Company: Haldiram’s
- Founded: 1937
- HQ: Nagpur, MH, India
- Industry: Food & Beverage
- No. of outlet: 11 cities and in 80+countries
- Model: Franchising & Self owned
- Area served: Worldwide
- Area Required: Min. 1000 sq ft
- Total Initial Investment: ₹ 1 Cr to 5 Cr
Table of Contents
Overview of Haldirams Franchise
It is no secret that the story of the iconic bhujia maker – Haldirams is quite inspirational, and we have all learned from somewhere about how a small namkeen shop in Bikaner(Rajasthan, India) has grown and built an empire in the Indian food and beverage market?
Having valued at more than 3 Billion Dollars(~24000 crores) and businesses in more than 80 plus countries, Haldiram’s empire was seeded in 1937 by Ganga Bishan Agarwal even before India got its Independence.
Ganga Bishan Agarwal, which was fondly called Haldiram by her mother and locals used to work at a local bhujiya shop where he learned about tricks to prepare delectable tasty bhujiya.
Their expansion strategy started from 1985 onwards, when Haldirams grandson Shiv Kishan Agarwal started working on the expansion of the company by improving better shelf life and packaging of products to international levels.
Currently, the chain boasts over 400 variety of Namkeens, snacks, Sweets, beverages, frozen foods, and quick service restaurants in more than 11 cities in India. The chain also competes with some of International QSR chains such as KFC, Pizza Hut, Burger King, and many more.
Determined to take its product portfolio beyond its boundaries, Haldirams opened its first manufacturing plant in Nagpur, and quickly expanded into other locations such as New Delhi, Kolkata, Bikaner, and many more to come in future.
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Haldirams – The Journey
Starting their journey with a small outlet in Bikaner to sell unique-spiced bhujiya to being a chain that worth more than 24000 crores that sells over 400 varieties of Namkeen, Sweet, and Refreshment drinks is quite inspirational for all of us.
This could be just a small snippet on Haldirams and we has covered in-depth about them in overview section.
Key facts about Haldirams
|Food & Beverages
|Founders Or Parent Company
|Ganga Bishan Agarwal
|Number of locations
|Over 11 cities
|Kiosk, Quick Service restaurants,
and Casual Dining
|Varieties of Sweet, Namkeen,
Snacks, and much more
|INR 24000 Crores
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How much does Haldirams Franchise Cost?
To start a Haldirams franchise in India, one would at least require an initial investment of Rs. 1 Cr – Rs. 5 Cr and a dedicated floor area of min 1000-5000 square feet to set up a brick-and-mortar retail space for Casual dining and quick service model.
Additionally, the above-mentioned initial investment for Haldirams business does cover the expenses or fees such as Franchise fees, Marketing Fees, Equipment, and other necessary fees.
Moreover, the Haldirams business offers three kind of models,
- Kiosk Model
- Quick service restaurant
- Casual Dinning
This is one of the affordable model that Haldirams offer where a franchisee can open their outlets with a minimum investment of less than 1 CR and floor area of less than 1000 sq feet.
Quick service restaurant model
In this model, it requires a significant amount of investment of at least ₹1 Cr to ₹2 Cr with a floor area of minimum 1000 to 2000 sq ft. As the name suggests, these models offer some minimum sitting area where consumers can come and enjoy their affordable and delicious meals.
This is one of the costliest Haldirams franchise model, which requires an initial investment of ₹ 3 Cr to ₹ 5 Cr rupees with the floor area of minimum 3000 square feet to 5000 square feet.
In fact, their casual dining model offers a significant profit margins to their investor and these outlets are located at highly posh of the city.
We would like to bring notice to you that while Haldirams is actually looking to expand its locations through franchising, they are also looking to find the best franchise prospect to join and grow with them.
|Type of Fee
|Cost and Other Details
|Approx. ₹ 30- 40 lacs
|Setup + Construction cost
|Min ₹1 Cr for high model
|Interior decor + Furniture
|App. ₹20 lacs – 50 lacs
|₹50 lacs – 70 lacs
|Ad Royalty Fee
|10 Years, Renewable
|Total Initial Investment
|₹1 Cr – ₹ 5 Cr
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How much is Haldirams Franchise Profit Margin?
This is one of the highly debatable and search questions as the franchise’s profit margin for Haldirams may depend on several factors such as outlets geographical locations, chosen franchise model, and the capability of franchise to control its expenses.
Moreover, considering its expertise in the food industry for more than 8 decades, proven business model, varieties in menu, affordable pricing, renowned brand name, bulk purchasing power, countrywide manufacturing facility, and extensive training programme may help aspiring entrepreneur to become a part of renowned Food franchise – Haldirams and earn a handsome net profit margin of at least 2-5%.
With growing demands in the food industry, Haldiram’s may have opened the door for franchises, but it is limited to the number of candidates who certainly aspire to be a part of a food franchise or have at least a few years of experience in this industry.
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Haldiram’s Franchise Profitability Explained
We will try to explain more about the profitability of Haldiram’s with a simple example, and yes, it could vary depending on the chosen model and city. Assuming, you have opened an outlet in a good area and with given expenses, achieved these numbers throughout the years;
|Type of Cost
|Raw Material Cost (Max 40%)
|: ₹5,40,000 (60%)
|Marketing & Initial ads
|Unknown, should be 0
|₹ 1,80,000 (~20%)
So, on an average, if a franchisee is able to achieve a monthly revenue of over 9 lacs per month, then he/she could earn a profit of over ₹1.80 lacs per month. Additionally, with growing demand and extensive marketing, sales may go up and that directly increases your profit margin.
Benefits of Choosing a Haldiram’s Franchise
There could be several reasons to start a franchise with haldirams. However to ease your research into it we have highlighted a few prominent reasons for owning one;
- Expertise of over 8 decades:
- As a new franchise, you may leverage its brand value and expertise of over 8 decades. It may help you cricket and recognition of partnering with renowned brand that can start your entrepreneur journey within few months.
- Varieties in Menu:
- Haldirams offer a wide range of snacks, sweet, namkeen, and many more stuffs that may help you draw customers from all categories and eventually makes your investment worthy.
- Extensive training support:
- Haldirams offers comprehensive training and support to its franchisees, including assistance in site selection, Interior decor, and other necessary stuff.
- Best-in-class marketing and advertising
- It provides strong marketing and advertising support, helping them to drive customer traffic to their outlets, ultimately helps to increase brand awareness.
- Bulk Buying power:
- Franchise owners may benefit from Haldiram’s bulk buying power and own manufacturing units, which ultimately allows them to lower their manufacturing costs and earn a few extra profits.
- and produce & serve highest quality ingredients and products at competitive prices.
- Global Presence:
- Unlike small food franchises, Haldirams franchisee owner may enjoys its recognitions of partnering with an International brand that has presence in more than 80+ countries.
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How to Get Haldiram’s Franchise?
For starting a Haldiram’s franchise will require an enormous investment that may offer an impressive gross profit margin.
Additionally, the Haldirams chain may provide several benefits, and interested candidates can take up franchise outlets in their city through their expertise and endless support systems.
One can avail this franchise using below mentioned steps;
- Visit their official website, and fill in the necessary details at their contact us page section.
Final Takeaway – Summary
Being a renowned and people’s favourite snacks and food chain, Haldirams doesn’t need introduction to anyone. It is quite famous for its delectable and uniquely spiced Bhujiya, Namkeen, Sweets, refreshment drinks, and much more.
They have present in more than 11 indian cities and more than 80+ countries that also serves over 400 varieties of product to its consumers. With an ambitious plan to course through its expansion strategy by offering franchising program may create opportunity to candidates to become a part of India’s popular snacks house.
With an Initial investment of ₹ 1 Cr to ₹ 5 Cr, the Haldiram’s chain may offer an outstanding profit margin to its stakeholders and one may anticipate an exceptional net profit margin of over 12-20%. Nevertheless, Interested applicants are advised to speak to 4-5 Haldiram’s outlet owners before applying for its franchise.
The Bottom Line – In case you are interested in the fast food industry and want to take advantage of the opportunity with an enormous investment, then you can start a Haldirams Franchise in India.
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How much does Haldiram’s Franchise cost in India?
The initial investment in Haldirams will range from ₹1 Cr to ₹ 2 Cr for a floor area of a minimum of 1000 sq feet. The franchise may not charge any royalty fee. The Haldiram franchise cost may vary between ₹1 Cr to ₹ 5 Cr.
Is Haldiram Franchise Profitable?
Obviously Yes, if you done your homework correctly. The profitability of Haldirams outlet may vary depending on chosen model, average customer footfall, and locality. On general, A Haldiram’s outlet owner may anticipate an earning of at least 12-20% of net profit margin.
Which is better Bikanervala or Haldiram’s?
It certainly depends on your preference as both of these brands has positioned themselves strongly in Indian market. However, based on varieties, worldwide presence, brand image, and customer experience, WE may choose Haldirams as a business partner.