Are you looking for a premium apparel & Innerwear franchise? Does the clothing industry excites you, and do you want to make an opportunity out of it? Would you like to raise your profit margins for a clothing retail store you own or run? Do you have a hard time deciding whether or not to invest in a Jockey Franchise in India?
Here, we have some Good News for YOU! and certainly, after reading this complete article you would be in a position to choose the BEST AVAILABLE APPAREL FRANCHISE and start your entrepreneurial journey in this industry with the respective chain.
Yes, you read it, right. We will cover an in-depth article on starting a Jockey Franchise in your city with its capital required, cost, profit, and step-by-step guidelines to get this franchise – and answer some common questions about the chain.
- Brand: Jockey
- Launched: 1994 in India
- Industry: Apparel
- Niche: Innerwear & Athleisure
- Founder: Samuel T. Cooper
- Licensee: Page Industries
- Traded in Share market: yes
- Carpet Area: Min. 1000 sq feet
- Agreement period: 10 yrs
- Total Initial Investment: ₹ 45 lakhs to ₹ 50 lakhs
Table of Contents
Overview of Jockey Franchise
Incorporated in India in 1994 under the name of Page Industries limited, Jockey is one of India’s leading, well-established, and rapidly growing premium Innerwear & Athleisure chains, offering a varieties of Innerwear, Shorts, Track pants, T-shirts, and many more items for Men, Women and Kids.
An American apparel chain – Founded in 1876, Jockey was set up under Page Industries Ltd. in 1994 with the key objective of bringing a world-renowned brand to India that primarily manufactures, distributes, and markets products for the whole family.
With its ongoing mission to continuously push boundaries to deliver the experience and excitement, the chain has grown into a network of over 1131 Exclusive Brand outlets(EBOs), including 48 ‘Jockey Woman’ EBOs and 71 Jockey Juniors EBOs across the country.
In addition, Jockey is renowned for being the first innerwear brand in India to have an exclusive brand outlet.
Looks promising, right?
Please keep on reading the complete article to have a complete overview of this chain, and get a clear understanding whether Jockey chain is for you or not.
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Jockey – The Journey
Their humble beginning started way back in 1876 in St. Joseph, Michigan to manufacture and market men’s underwear to completely grown & expanded to over 140 countries with a wide range of product portfolios for complete family. It has undoubtedly helped the chain to build a strong reputation for quality, comfort, product designs, and technologies.
Key Facts on Jockey
| Sr No. | Type | Private |
| 1 | Trade Name | Jockey |
| 2 | Industry | Apparel |
| 3 | Founded | 1876 in US, Incorporated in 1994 in India |
| 4 | Founders Or Parent Company | Samuel T. Cooper |
| 5 | Corporate Headquarters | Bengaluru, India |
| 6 | Number of locations | Over 110k retail network |
| 7 | Area served | PAN India, and a few other neighboring country |
| 8 | Model | Franchise |
| 9 | Item offering | Innerwear & Athleisure |
| 10 | Revenue | ₹ 38,865 million |
| 11 | Website | https://www.jockey.in/ |
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How much does a Jockey Franchise Cost in India?
The franchise fee or Total Initial setup cost for Jockey will depend on the city, estimated delivery load, and proposed model chosen.
Nonetheless, To become an Jockey franchise outlet owner, one would at least require an initial investment of ₹ 45 lakhs to ₹ 50 lakhs with a floor area of min. 1000 sq. ft or over 1400 sq feet.
FYI, the above-mentioned initial investment for the Jockey chain does cover the expenses or fees such as Brand deposit fees, Marketing Fees, Equipment, and other necessary expenses.
| Type of Fee | Cost & Other Investment |
|---|---|
| Carpet area | Min 1000 sq feet |
| Agreement Period | 10 yrs |
| Royalty Fee | NA |
| Net worth | Min. 1 Cr |
| Liquid Capital Required | Min. 50 lakhs |
| Total Initial Investment | ₹45 lakhs to ₹ 50 lakhs |
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Is Jockey Franchise Profitable?
Unlike other local retail garment businesses, interested prospects may get higher customer footfalls, which ultimately helps the chain to generate better and growing profit margins over a period.
Additionally, It is certainly advised for the applicants to choose and study the market before setting up an outlet in their areas.
Nonetheless, Considering the Jockey franchise’s worldwide presence for over CENTURY, growing franchise network, moderate startup cost, better brand recognition, robust supply chain, and proper training & marketing programs, one can undoubtedly earn a good net profit margin of 15-20% with Jockey business in India.
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How Much Can I Earn with Jockey Franchise?
It may be certainly difficult to comment on franchise’s profitability without having complete data set. However, we have tried to explain about its profitability based on below example;
Considering the scenario that prospects have chosen a perfect location with high customer footfall and generating sales of over ₹ 10 lakhs per month, so below could be profit break up for this.
| Type of Expenses | Cost and other details |
|---|---|
| Average Sales Revenue | ₹ 10 lakhs per month |
| Discount provided by company(30-35%) | Approx. ₹ 3.5 lakhs per month |
| :Gross Profit | : ₹ 3.5 lakhs per month (30-35%) |
| Rent | ₹ 70,000 |
| Electricity and other shop expenses | ₹ 10,000 |
| Staff Salary | ₹ 30,000(Min. 3 Staff) |
| Petrol Expenses | Rs. 15,000 |
| Net Profit | ₹ 2,25,000 (Over 22.5%) |
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Why Choose a Jockey Franchise In India?
There could be several reasons to own a Jockey chain in India, and certainly one may not doubt your decision to start this franchise in your city. However, we have highlighted a few major reasons to own it;
- Leading player in Premium Innerwear & Athleisure Market:
- Jockey is a well-known and leading player in premium Innerwear & athleisure market with a long history of providing quality and premium product range.
- It can help franchisees to gain advantage in terms of brand recognition and customer trust.
- Robust supply chain with enormous production capacity:
- Interested applicants may benefit from Jockey’s robust supply chain, with an enormous production capacity of over 260 million pieces and 15 manufacturing units aiding strong background integration.
- Pan India Presence:
- The chain has a countrywide presence in more than 100 Indian cities, and some of its numbers are stated below;
- 1,10,548+ Retail Network
- 1,131+ Exclusive Business Outlets
- 2,800+ Large Format Stores
- & E-Commerce
- The chain has a countrywide presence in more than 100 Indian cities, and some of its numbers are stated below;
- Health product portfolio:
- The chain offers a range of products, including undergarments, innerwear, and outwear for men, women, and children. It can appeal to a wider customer base and help franchisees maximize their revenue potential.
- Leverage its strong support system:
- The chain provides a proven business model and with its extensive training support, including assistance with store design and layout, inventory management, and marketing.
- Flexible franchise model:
- As a franchisee, you may have options to choose different franchise models, including exclusive showrooms, and shop-in-shop formats.
**Source of complete data – Annual report of Page Industries
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What are the requirements to Become a Jockey Outlet’s Partner?
Some of their major Jockey franchise requirements are listed below;
- First and most important – One should have the required funding to own a Jockey chain, that is one should be ready to invest anywhere between ₹ 45 lacs to ₹ 50 lacs.
- Interested applicant should have passion to work in the Innerwear industry – and should possess the necessary leadership and financial skills with a few years of experience in this industry.
- One should have a min carpet area of 1000 sq feet to build a retail exclusive outlet for Jockey.
- Interested applicants are advised to dedicate themselves to the Jockey business and follow the company standards and maintain their legacy.
- Interested applicants must undergo and complete the necessary training program offered by the franchise.
What is the Support offered by Jockey Franchise?
- Site Search and Analysis
- Standard Layout support from the company
- Centralized billing systems
- Regular Products Innovations
- Quality checks and Inventory Support
- Staff Training Support
- Marketing & Sales grow up strategies and guidelines
- All Hands Meetings to improvise the business
- Location-specific promotions during the opening and planning of the launch
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Documents required to Start a Jockey Outlet
- Personal Documents – Aadhar and Pan Card
- Bank Passbook
- PD cheques – If necessary
- GST License and other necessary stuff
- Brand agreement
- Store agreement Paper
A Little Background on Page Industries
India’s only exclusive licensee of Jockey International Inc.(USA) – Page Industries Limited is located in Bengaluru that takes care of manufacturing, distribution, and marketing of the Jockey Brand in India. It also holds the same position in countries such as Sri Lanka, Oman, Bangladesh, Nepal, and UAE.
Page Industries was listed in the Share market in 2007 on the BSE and NSE of India.
How to Get a Jockey Franchise In India?
Becoming an Jockey outlet owner requires a moderate investment that offers an impressive gross profit margin. Nevertheless, the Jockey chain may provide several benefits, and interested candidates can take up franchise outlets in their city through their expertise and endless support systems.
To become an approved Jockey partner, one can go ahead with the following steps;
- Visit their Franchisee page
- Fill in the details such as Name, Address details, city, state, postal code, Email Id, Phone Number, other required information on project, and submit the form.
Final Takeaway
Started in 1994 in India as a premium Men’s undergarment firm, Jockey is one of the pioneer, established, and rapidly growing Innerwear & athleisure chains that offer a wide range of undergarments, innerwear, and outwear for Men, Women, and Kids. Currently, the chain has over 1,10,548+ Retail Networks & 1,131+ Exclusive Business Outlets across Indian cities.
Nonetheless, considering the chain’s expertise of over a Century, affordable pricing, access to cutting-edge technology, largest franchisee network, global presence, premium product range, and low-cost franchisee setup aids an extra advantage for the new franchisee unit holder.
With an Initial investment of ₹ 45 lacs – ₹ 50 lacs, the Jockey chain may offer an outstanding profit margin to its stakeholders and one may anticipate an ROI of over 15-22% Or an earning of over Rs. 1 lakhs per month.
The Bottom line – In case you are interested in the Apparel & Fashion industry and want to take advantage of the opportunity with moderate investment, then you can start a Jockey franchise in India. With its immense legacy, expertise, and robust supply chain, one may experience stable and steady growth in their entrepreneurial journey.
So, what are you waiting for? Go and start your entrepreneurial journey with Jockey!!
Good Luck!! Happy Franchising!!
Want to explore more? Then check out below franchising opportunities.
Tea & Café Franchise, Ice Cream Franchise, Food & Beverages, Courier Franchise, and Apparel Franchise
FAQ
How Much does it cost to Start a Jockey Franchise?
Ans: To become an approved Jockey Outlet holder, One may need to invest at least Rs. 45 lacs to 50 lacs. However, this investment may vary depending on the city, location, and extent of renovation required.
How much does a Jockey franchise owner make?
Ans: The net profitability of a Jockey outlet may vary depending on the chosen location and average customer footfall. Nevertheless, considering the enormous demand in the Apparel industry, flexible setup cost, and comprehensive franchise support, one may anticipate an earning of at least 15-20%.
What are the location available for Jockey Franchise?
Ans: Well, the application is open for all, irrespective of location. However, it is certainly advised that the new outlet shouldn’t be under a radius of 5 KM. Currently, we get lot of requests from Pune, Hyderabad, Bengaluru, Chennai, Kerala, Mumbai, and a few more Indian cities.
