Are you an Ice cream addict and looking to start a Franchise? Did your research for profitable Ice cream franchise has landed you to this page? Then, Baskin Robbins franchise may prove to be a viable option and will certainly conclude your research for same.
This article will assist you in understanding the Baskin Robbins business model with its cost requirements, Fee, Gross profit, and detailed guidelines to set up this franchise in your city.
- Brand: Baskin Robbins
- Area Requirements: 150 -250+ Sq. ft.
- Franchise Fee: INR 4 – 5 Lac(depends on model)
- Software fee : INR 30,000
- Service Tax: INR 4.3 Lacs
- Royalty Fee: Approx 5% of Total Revenue
- Total Investment: INR 10-18 Lacs
Who doesn’t love ice cream? Everybody does. Right!. Anywhere in India, regardless of the season, you may see ice cream stores packed with customers. The expansion of ice-cream and Tea Franchise in India has been significantly fueled by the rise in income, health consciousness, and brand recognition.
According to Imarc Research, the Ice cream market will grow from INR 165.2 Billion in 2021 to INR 436.2 Billion by 2027, representing a CAGR of 17.69% during 2022-2027. Now that’s the potential of Ice cream market in India.
The fastest-growing international ice cream business in India, Baskin Robbins (BR), has been offering delectable ice cream flavors in cups and cones across the globe since 1945.
They have a competitive advantage over their rivals thanks to their presence in more than 8000 retail locations across the globe in more than 50 countries and their ability to provide more than 1000 different flavors.
Baskin Robbins established its first production facility outside North America in Pune, India, in 1993 to enter the Indian market. Since then, they haven’t turned back, and in just 29 years, they have become a leading Indian food brand with more than 500 outlets throughout India.
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Please continue reading if you are looking for a Baskin Robbins chain, and this little snippet of information thrills you.
Table of Contents
Overview of Baskin Robbins Franchise
Baskin Robbins is a well-renowned American Multinational Ice cream and cake specialty brand, Founded by Burt Baskin and Irv Robbins in 1945 in Canton. They have a presence with more than 500 outlets and offer a wide range of Ice cream and cake across India.
Baskin Robbins is well-known for being the first ice cream company to adopt a franchise-based model for its operation worldwide, making them the first QSR chain to enter India and 3rd largest successful operational chain at present.
They have been a well-established Ice cream franchise in India since 1993 under a JV arrangement with the Graviss group, who were already into ice-creams besides hospitality and other businesses. It also offers several Indian-flavored ice creams like Papaya Pineapple, Alphonso Gold, Litchi Gold Swirl, etc.
The Franchise caters wide range of Ice cream flavor and Cake under its Umbrella, such as, Ice Creams, Cakes, Milk Shakes, Scoops, Sundaes, Brownies, Waffles, Freshly sealed home packs, and combo packs.
Why Choose a Baskin Robbins Franchise?
Owning a Baskin Robbins outlet offers numerous opportunities to explore the rapidly growing Indian food industry. Being a three-decade-old ice cream franchise and the first food chain franchise to enter the Indian market has allowed them to explore the local market and its demands and create unique menus based on those needs.
Below are the key reason to own this franchise,
- Being one of the most well-known international ice cream companies may offer an extra edge over the competition.
- Baskin Robbins has been operating at a proven franchise model that offers unit holders to gain higher returns with low investment costs.
- The Chain offers exceptional product innovation along with flexible real estate options.
- Baskin Robbins Team offers a thorough training program to equip unit holders with the knowledge and skills necessary to manage and comprehend the business regularly.
- Franchise targets their interest-based customers with the help of digital marketing and loyalty programs, allowing them to produce remarkable revenue.
- Baskin Robbins sales team offers extended support to its unit holder, including extensive business consultation, Real estate, Design & Construction, Store opening, and Supply chain of raw materials.
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How much does a Baskin Robbins Franchise Cost?
In addition to the initial franchise fee, Baskin Robbin franchise owners would incur additional costs. There would be a variation in price depending on the model and the city.
The Baskin Robbins mainly caters on three concept like
- Kiosk(Interior)
- Parlour
- Lounge
Below are the cost involved in setting up a franchise,
Baskin Robbins – Kiosk Model
| Essentials | Kiosk(Interior)(All amt in INR) |
|---|---|
| Area Requirement | 150 sq. ft. + |
| Frontage | 10 ft> |
| Civil Interior | 2,20,000 |
| Branding | 84,000 |
| Equipment | 2,74,000 |
| Furniture | ——- |
| Local Purchase items | 20,000 |
| Fees | 5,98,000 |
| Franchise Fees* (Including Store opening, Marketing, Project Consultancy, Training Fees) | 5,00,000 |
| POS Fees(Software fee) | 30,000 |
| Service Tax | 4,30,000 |
| Approximate Investment | Rs.10Lakh |
| Gross Margin | 50% |
| Total Investment | Rs. 10,28,000 |
Parlour Model
| Essentials | Parlour(All amt in INR) |
|---|---|
| Area Requirement | 250 sq. ft. + |
| Frontage | 12 ft> |
| Civil Interior | 3,00,000 |
| Branding | 1,16,000 |
| Equipment | 3,20,000 |
| Furniture | 40,000 |
| Local Purchase items | 20,000 |
| Fees | 7,96,000 |
| Franchise Fees* (Including Store opening, Marketing, Project Consultancy, Training Fees) | 4,00,000 |
| POS Fees(Software fee) | 30,000 |
| Service Tax | Rs.4,30,000 |
| Approximate Investment | Rs.13Lakh |
| Gross Margin | 46-48% |
| Total Investment | Rs. 12,26,000 |
Lounge Model
| Essentials | Lounge(All amt in INR) |
|---|---|
| Area Requirement | 500 sq. ft. + |
| Frontage | 15 ft> |
| Civil Interior | 3,00,000 |
| Branding | 1,76,970 |
| Equipment | 5,01,379 |
| Furniture | 1,50,000 |
| Local Purchase items | 20,000 |
| Fees | 13,76,209 |
| Franchise Fees* (Including Store opening, Marketing, Project Consultancy, Training Fees) | 4,00,000 |
| POS Fees(Software fee) | 30,000 |
| Service Tax | 4,30,000 |
| Approximate Investment | Rs.15Lakh |
| Gross Margin | 52% |
| Total Investment | Rs. 18,06,209 |
*Projected Investment does not include the cost of real estate, rent deposit, Brokerage, etc.
As per the nerdWallet, the royalty fee is around 5%.
After you confirm your interest in joining the franchise and application approval, you must sign a five-year franchise agreement.
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Is Baskin Robbins Franchise Profitable?
The Ice cream franchise is highly profitable due to its variety and quality of product offerings at a reasonable rate. Baskin Robbins is known to garner higher profitability at low investment. As per the franchise’s cost structure, One can anticipate a Gross profit of more than 45%
The potential revenue for a Baskin Robbins business varies depending on location and average footfall of customer. However, on average, a franchise can generate an annual revenue of INR 25-30 Lakhs. The expected ROI varies but could be around 30-35% of the initial investment.
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Baskin Robbins Franchise Requirements
Setting up a Baskin Robbins outlet involves immense focus, proper strategy, and market analysis. One must conduct the market survey and research on the brand’s future growth potential.
- One must possess a proven record of successfully running and operating a multi-unit restaurant.
- Franchise Unit holders should have access to highly-preferred real estate and expertise in negotiating agreements in a given development market.
- Interested applicants should meet the franchise financial requirement and the financial ability to develop a network of multiple outlets over a set period.
- One must have an organizational structure to support, own, and operate a network of multiple restaurants across major cities in India.
- Owners must follow the provisions of the franchise agreement and take an active role in running the company daily.
What is the Support offered by Baskin Robbins Franchise?
- Site Search and Analysis
- Standard Layout support from the company
- Centralized billing systems
- Regular Ice Cream Innovations
- Registration Support for Online Delivery Platforms
- Staff Training Support
- Marketing & Sales grow up strategies and guidelines
- All Hands Meetings to improvise the business
- Location-specific promotions during the opening and planning of the launch
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How to apply for Baskin Robbins Franchise? | How to Get Baskin Robbins Franchise
Once you are ready with the franchise’s financial requirements and market analysis and prepared to take up this franchise, you need to visit the official website. The highlighted link will navigate you to the Franchise inquiry page.
You should fill up the required details like Name, Email ID, Contact Number, Store location, Experience, Address(Including State and City), Capital Investment, and other essential information.
After the form submission, somebody from the franchise team would reach out to you via Call or Email.
Good Luck!! Happy Franchising 🙂
Conclusion
Friends, I sincerely believe that my guide on “Start a Baskin Robbins Outlet” was helpful and educational, but if you’d need more details, you can check out the franchise’s official website. If you like this piece, kindly let me know by leaving a comment and spreading the word to as many of your friends as you can; Your comments offer us more inspiration to keep producing high-quality material for you. Many thanks.
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FAQ
What is the Cost required to Start a Baskin Robbins Franchise?
Ans: Before investing in a franchise, one must comprehend and assess the possibility for future growth, which may offer the franchisee to operate their firm without any hassles.
Below is the cost involved in the franchise,Franchise Fee – INR 4 -5 Lacs(depending on model)
Software fee – INR 30,000
Service Tax – INR 4.3 Lacs
Royalty Fee – Approx. 5%
Total Investment – INR 10-18 LacsHow long does it take to complete Baskin Robbins Franchise application process?
Ans: The franchise application process starts once the sales team contacts you and it includes application approval, signing agreement, Token deposit, Construction & Interior Decoration, other required licenses and Inauguration.
The complete franchise application process takes time and includes certain background checks.
Therefore, one must permit themselves to wait for 40–60 days.How much does a Baskin Robbins Franchise owners make?
Ans: As Baskin Robbins operates at Low Investment and Higher return, One can expect an enormous gross profit margin of more than 45% to 52%.
For details cost structure, please read the complete article.
How much does a Baskin Robbins franchise cost in India?
Ans: The franchise cost for Baskin Robbins would vary between Rs. 10-18 lacs and depending on the concept you opt. Currently, The franchise caters below model,
Kiosk – INR 10 Lacs
Parlour – INR 12 Lacs
Lounge – INR 18 Lacs
