Have you ever dreamed of partnering with a renowned fast-food franchise? Do you own a food business in your city and not happy with its return? Did you know Popeyes is looking to expand its outlets across Indian cities through its master franchise – Jubilant Foodworks limited.
Here, we have some Good News for YOU! and certainly, after reading this complete article you would be in a position to choose the BEST AVAILABLE FOOD franchise and start your entrepreneurial journey in this industry with the Popeyes chain.
Yes, you correctly read it. We will cover an in-depth article on starting a Popeyes franchise in India with its capital required, cost, profit, and step-by-step guidelines to get this franchise – and answer some common questions about the chain.
- Company: Popeyes
- Founded: 1972
- No. of outlet: 3700 +
- Area served: Worldwide
- Franchise Fee: ₹10 lacs – 40 lacs
- Royalty: 5%
- Ad Royalty Fee: 4%
- Space Required: Min. 500 sq ft
- Total Initial Investment: ₹ 90 lacs to ₹20 Crores
Table of Contents
Overview of Popeyes Franchise
Founded in 1972 in New Orleans by Al Copeland and collaborating with India’s renowned fast-food master franchise – Jubilant Foodworks in 2022 for its outlets expansion in India, Popeyes is one of America’s as well as World’s largest chicken quick services restaurants in the US with over 3800 locations across the globe.
With its expertise of over 50 plus years in fast-food and culinary traditions, Popeyes distinguishes itself with a unique style menu featuring Spicy chicken, Chicken tenders, Fried shrimp, and other range of regional flavors & items.
To expand its outlets in India, Popeyes, a subsidiary chain of Restaurant Brands International has partnered with Jubilant Foodworks that also holds the master franchising rights for popular chains like Domino’s, Dunkin’s, Hong’s Kitchen, Popeyes, Chef Boss, and EKDUM.
Debuting in India with opening first outlet in Bengaluru in January 2022 to making a rapidly growing chain of over 12 outlets across southern India, Popeyes is well on track to own and operate over 50 outlet in next years and more than 250 quick service restaurants in near 4-5 years.
Does this little snippet excite you to launch your own Popeyes store? Don’t hurry! we have a few more important topics to cover, and we believe that, it will undoubtedly help you in understanding and choosing a best food franchise.
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Popeyes – The Journey
It all started in India with a single outlet in Bengaluru and quickly expanding into a chain to over 12 plus outlets across India, Popeyes has already kick off an ambitious start in India and more outlets planned to open in upcoming years will definitely create an opportunity for fast-food aspirants to own a Popeyes outlet in their city.
Key facts about Popeyes
| Sr No. | Type | Private |
|---|---|---|
| 1 | Trade Name | Popeyes |
| 2 | Industry | Food & Beverages |
| 3 | Founded | 1972 |
| 4 | Founders Or Parent Company | Al Copeland |
| 5 | Corporate Headquarters | US |
| 6 | Number of locations | Over 3700 |
| 7 | Area served | PAN India & Worldwide |
| 8 | Model | Franchise |
| 9 | Menu offering | Signature Spicy chicken, Chicken tenders, and much more |
| 10 | Revenue | US $579 Million (FY21) |
| 11 | Website | https://www.popeyes.in/ |
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How much does a Popeyes Franchise Cost in India?
The franchise cost or Total Initial setup cost for Popeyes will depend on your location, size, and the extent of renovations required. Nonetheless, To become a Popeyes Franchise partner, one would at least require an initial investment of ₹90 lacs to ₹20 Crores with a min floor area of 500 – 2500 sq. ft.
The maximum range states that usually a sum of over ₹20Cr may be required to establish more than 3 outlets. FYI, the above-mentioned initial investment for Popeyes business does cover the expenses or fees such as Franchise fees, Marketing Fees, Equipment, and other necessary fees.
Popeyes Franchise Fee
The franchise fee for Popeyes will be approximately ₹5 lacs + 18% GST for delivery unit and over ₹40 lacs for free-standing restaurant.
Furthermore, to qualify financially, franchise candidates and their partners/investors should have at least a minimum net worth of ₹ 100 Cr with available liquidity of ₹ 10 Cr.
Additional Cost for Popeyes
Typically, to run and maintain a Popeyes outlet, one must adhere to their standards and are liable to pay a few additional costs such as Royalty fee, advertisement fee, maintenance fee, and a few other investments.
The ongoing royalty fee for the Popeyes franchise is 5% and ad royalty fee of 4%, which would be paid by the Franchisee to the Company calculated on total turnover.
| Type of Fee | Cost and Other Details |
|---|---|
| Franchise Fee | ₹ 5 lacs to ₹ 40 lacs |
| Royalty Fee | 5 % |
| Ad royalty Fee | 4% |
| Floor Area | Min. 500 – 2500 sq. ft. |
| Store Ambiance & Interiors | ₹20 lacs – ₹ 2Cr |
| Agreement Period | 20 Years, Renewable |
| Total Initial Investment | ₹ 90 lacs – ₹ 20 Crores |
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Is Popeyes Franchise Profitable in India?
The profitability of a Popeyes outlet or any other business may depend on various factors such as chosen franchise concept, the outlet’s geographical locations, average customer footfall, franchise support, and overall area development.
Nevertheless, considering the enormous growth in the food industry, a wide range of delicious food, moderate investment & reasonable ROI, training & marketing support, and regular food innovation, An aspiring franchise owner may anticipate a healthy gross profit margin of 30-35% and a net profit margin of 12-17%.
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Benefits of Owning a Popeyes Franchise
There could be multiple benefits of being a Popeyes outlet partner and it could vary depending on the person-to-person. However, to ease research we have highlighted a few prominent reason to own a Popeyes chain. At FranchiseGoal, we strongly recommend interested applicants to speat to at least 5-6 Popeyes chain partner to get more insight into the organization.
- Moderate Investment & Good ROI
- As a Franchisee, you may require a minimum investment of ₹ 90 lacs to ₹ 20 Crores and a floor space of 500 – 2500 sq feet to be a part of rapidly growing food chain.
- It also offers a good ROI and one may anticipate to get back their investment in 24-30 months.
- Established Franchise:
- Popeyes has already positioned itself as one of the leading player in the fast food industry, which also enjoys a great fan base that may help new franchise owner to earn a good income straightforward.
- Proven business model:
- Popeyes provides a proven & successful business model with more than 50 years of experience in the fast-food industry, ultimately reduces the risk of failure in business.
- Extensive training support:
- Popeyes offers comprehensive training and support to its franchisees, including assistance in site selection, Interior decor, and other necessary stuff.
- Best-in-class marketing and advertising
- Popeyes Provides strong marketing and advertising support, helping them to drive customer traffic to their outlets.
- Robust expansion plan:
- Popeyes has a strong presence across the globe, and its expansion plans in India and other countries will offer prospective franchisees tremendous opportunities.
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What does it require to Own a Popeyes Franchise in India?
Below are the Popeyes franchise requirements in India;
- First and most important – One should have the required funding to get a Popeyes, that is one should be ready to invest anywhere between ₹90lacs to ₹20 Crores.
- Interested applicants are advised to dedicate themselves to the Popeyes business and follow the company standards and maintain their legacy.
- Interested applicants must undergo and complete the necessary training program offered by the Popeye’s team.
- Interested franchisees should have passion to work in the Food and Beverages industry and should possess the leadership and financial skills to operate a Popeyes outlet.
- Prospects are advised to do the proper marketing and site research, which will help them to understand the market potential and would certainly boost your morale.
- Applicants are advised to secure a suitable location that meets Popeyes’s requirements, such as high visibility and easy accessibility.
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What is the Support offered by Popeyes Franchise?
- Site Search and Analysis
- Standard Layout support from the company
- Centralized billing systems
- SMS and WhatsApp Marketing Support
- Regular Food Innovations
- Registration Support for Online Delivery Platforms
- Quality checks and Complete Raw Material Support
- Staff Training Support
- Marketing & Sales grow up strategies and guidelines
- All Hands Meetings to improvise the business
- Location-specific promotions during the opening and planning of the launch
Documents required to own a Popeyes Chain
- Personal Documents – Aadhar and Pan Card
- Passport Size photographs
- Outlet rental agreement- if rented
- Bank Passbook
- PD cheques – If necessary
- GST License, ITR doc, and other necessary stuff
- Brand agreement
How to Get a Popeyes Franchise?
Becoming a Popeyes outlet owner requires a minimal investment that offers an impressive gross profit margin. Nevertheless, the Popeyes chain may provide several benefits, and interested candidates can take up franchise outlets in their city through their expertise and endless support systems.
One can avail this franchise using below mentioned steps;
- Email your complete project info at – dominos.franchise@jublfood.com.
Final Takeaway
Founded in 1972 and started its expansion in India after signing a master franchise agreement with Jubilant Foodworks in 2022 in a pursuit of serving delicious and tasty Chicken range to Indian, Popeyes is one of India’s leading and rapidly growing fast food chains – specialized in signature chicken products, offering a variety of freshly made Chicken tenders, Wings, Desserts, sides, and much more with fresh ingredients.
The franchise boasts over 12 plus franchise networks across India & over 3700 locations worldwide and more outlets planned to release in domestic and international market in next year will create tremendous opportunities for interested candidates to grab THIS deal in this ever-growing market.
However, considering the exponential rise in fast food industry, 100% fresh ingredients, moderate investment with high ROI, established brand name, extensive training and market support aids an extra advantage for the new franchisee unit holder for Popeyes.
With an Initial investment of Rs. 90 lacs – Rs. 20 Crores, Popeyes chain may offer an outstanding profit margin to its stakeholders and one may anticipate an exceptional net profit margin of 10-17%. Nevertheless, By making some changes in your expenses, one can certainly increase the profit margin extensively.
The Bottom line – In case you are interested in the Food & Beverages industry and want to take advantage of the opportunity with a moderate investment, then you can start a Popeyes outlet in India. With its immense legacy, expertise, and robust supply chain, one may experience stable and steady growth in their entrepreneurial journey.
So, what are you waiting for? Go and start your entrepreneurial journey with Popeyes!!
Good Luck!! Happy Franchising!!
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FAQ
How much does it Cost to Start a Popeyes Franchise in India?
Ans: The total investment for Popeyes Louisiana franchise cost may vary between Rs. 90 lacs to Rs. 20 Crores with a minimum floor area of 500 – 2500 sq feet for restaurant.
How much does a Popeyes Franchise owner make?
Ans: Considering the fast food industry demand, moderate investment, growth prospect, and immense franchise support, one may anticipate to make an earning of over ₹ 3 lacs to ₹ 8 lacs per month.
